While Google always keeps everyone on their toes with algorithm updates rolling out, one thing is quite constant and that is for the inbound marketers willing to optimize a website. It is associated with keyword research. You have to work on keyword research. But first, it is mandatory to know what exactly keyword research is.
The real definition of keyword research:
Keyword research is mainly when people use keywords for finding and researching some of the actual search terms that people enter into search engines. The knowledge about these search terms can often help inform content strategy or the overall marketing strategy. It is vital to log online and check out some of the keyword research procedures to follow, in order to come up with a narrow down list of terms to target. This way you can always establish and execute stronger keyword strategy to help find more for search terms to actually care for. Some of the promising keyword research tools like Amazon Merchant Words might be the one to help you in this regard for sure.
Ways to research keywords for SEO strategy:
There are some steps you need to follow while researching keywords for the perfect SEO strategy. For that, going through the points in details will matter quite a lot.
- Making a list of relevant topics based on business:
For the first step, you have to make a list of some of the relevant and important topics, which are based on what your business is all about. You have to think about the topics, ranking for in terms of the generalized buckets. You are about to come across around 5 to 10 buckets, pivotal to your business. After that, you will use those topic buckets to help coming up with some specified keywords later in this procedure.
- Fill top buckets with keywords:
Once you have the topics you want to work with, it is time for identifying some keywords falling into these buckets. These are mainly keyword phrases you might think to be important to gain that SERP ranking as the targeted audiences is probably going to conduct searches based on those specified terms.
- Research some of the related terms over here:
This happens to be the creative step which you might have thought of already while focusing on keyword research. If you struggle to find some extra keywords, visit Google and take look at search terms which might appear whenever you plug in a keyword. Scroll at the bottom to find some help waiting for you right now.
- Check for the mix of long tail and head keywords for each bucket:
You have to select both kinds of keywords, which will fill your SEO content in the most stunning way possible. Be sure to learn the difference between these kinds of keywords first before addressing your needs. Once you are sure of that, there is no looking back for other responses.
You have to check on your competitors to see how they are using keywords. Once you are sure of that, you can start following your options.