Why You Need to Update Your Digital Marketing Strategy
- Digital Marketing

Why You Need to Update Your Digital Marketing Strategy

10 Reasons why you need to update your digital marketing strategy in 2020

Digital marketing is the life force of any business; as such, you need to make sure that your content is always fresh. A successful marketing strategy focuses on the individual aspects of your business. If you want your business to thrive, then you need the perfect digital marketing strategy. 

Too many businesses ignore advertising and focus on making money, but without advertising, you can’t boost your income. 

Think you do not need to update your tried and true digital marketing? Think again and thank your lucky stars as we have 10 reasons why you need to update your digital marketing strategy in 2020.

1. Your adverts are stale

Adverts are not cheap to make, so one could understand the need to re-use the same old adverts, but you have to look at what you are losing as a result. Think about the lost revenue because customers don’t know what you have to sell, or don’t know you are offering a new service to them. Advertising is not just about exposure. It is about customer retention.

2. Expansion suffers without the right marketing plan

Ask yourself this: When was the last time you went to the store to make a major purchase? Most shoppers have made the transition to online retail. As such, you need to update your digital marketing strategy to align with the new breed of shoppers. 

With a focus on E-commerce, you can tap into previously unknown or underused markets. With the use of google and other search engines and the use of SEO, you will be sure to see a boost in sales, with a more significant online presence. 

Expansion suffers without the right marketing plan

3. Is your digital marketing flexible enough?

Think about the platforms you are on already. Are you using the internet’s full potential to help your business grow? Are you using banner adverts? What about a YouTube channel? If you answered no, or are not sure, then it is time to be more flexible with your advertising. It costs nothing but time to set up a YouTube channel, and you will reach a wider audience through the power of vlogging. So many businesses lack a social media presence, and their businesses are starting to suffer for it, with the move to online shopping. Set up a Facebook page, get on twitter, and utilize all the free marketing the internet has to offer.

4. How much are you spending on digital marketing?

Do you have a clear budget in mind, or are you spending unknown sums on digital marketing? You need to go back to the drawing board and ask yourself what your marketing goals are and set a more reasonable budget. 

Digital marketing doesn’t need to be expensive, but it does need to be focused to allow for maximum exposure and profits for the business. 

5. Do you have a mobile app or a mobile-friendly website?

What customer isn’t glued to one screen or the other these days? Cell phones have become another appendage on the body, and many customers are attached to their mobile devices. Many people shop from their phones or read the news there. 

If you do not have an app or a mobile-friendly website, you are missing out on many valuable sales as well as ad revenue from the apps and in-app purchases. For your business to thrive, you can not ignore the medium that is the cellphone. 

Do you have a mobile app or mobile-friendly website?

6. Are you tracking your customers’ activity?

It is one thing to have a well oiled digital marketing plan, but it is another to track its progress and overall success rate. 

A successful digital marketing strategy focuses on tracking your customers’ usage to see what adverts are working, and which ones are less effective to the overall business model. 

With tracking, you can improve on advertising while boosting sales with customer-focused adverts like Amazon does with suggested purchase emails based on past purchases or viewing history.

7. Are you utilizing surveys?

Hearing from your customer base can be nerve-racking, but with the use of surveys, you can tap into underutilized areas of your business, or rethink your entire business strategy. There are many customers out there who do not like to take surveys, but with a little enticement, such as a competition or an offer of a discount, you will be sure to have many more responses.

8. Are you using feedback forms?

Feedback forms are a great way to get tips from your customers in a much broader way than you would with a survey. Feedback forms offer vital knowledge to any business owner looking for new and exciting ways to market to your customers.

9. Are your customers being taken by the competition due to your lack of digital advertising?

How broad is your advertising? Is it focused on getting your customers’ attention by offering calls to action? In order to rethink your marketing strategy, you need to consider and do some research on the competition. There are no friends in love or money, so if there is some way you can take their ideas and improve on them to suit your audience, then do it.

10. Does your business have a dedicated team?

If you plan on existing in the online world, then you need to have a dedicated digital marketing team. This will ensure that your content is always fresh, and you can keep up with the competition. 

Having dedicated managers of marketing will also allow you a constant stream of communication with your customers -especially via social media. With constant contact, you can foster long-lasting business relationships and quickly change what isn’t working in terms of your digital advertising.

The Takeaway

Stale digital marketing strategies will not allow your business to thrive. So, if you intend to survive in 2020 and beyond, you need to sit down and come up with a fresh and forward-thinking digital marketing plan that will help your business and customer base grow.

Why You Need to Update Your Digital Marketing Strategy

Putting the Pieces Together – Build, Grow, Convert

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