True, there are numerous robust eCommerce platforms out there, however, one thing that most of these platforms forget to incorporate in their infrastructure is a foolproof content management system. Whether your eCommerce store is powered by Shopify, WooCommerce, Magento, Volution or BigCommerce, WordPress can play a vital role in the success of your online business.
Pairing WordPress with your choice of eCommerce platform is definitely a great move. Why? Well, WordPress’ strong content management capabilities allow you as a store owner to expand your reach, boost brand visibility and attract customers, which otherwise would have been difficult to achieve using an eCommerce solution in isolation.
Once you integrate WordPress with your online store, it will take only a couple of minutes to launch. Seamless eCommerce integration and a wide range of plugins and themes make WordPress the perfect choice for eCommerce store development. If you are an eCommerce store owner looking to integrate content management functionality, WordPress is the best bet. Here’s why…
WordPress as a CMS for eCommerce in 2019
We are living in an era where content rules and has, in fact, become the deciding factor for the success of any business online. Many renowned marketing consultants have stressed on the fact that well-crafted, customer-centered content has the potential to drive eCommerce traffic, attract targeted visitors and even offer delightful customer experiences.
At present WordPress captures as much as 60% of the CMS market share, and is leading ahead of other similar CMS platforms such as Drupal, Joomla, etc. Also, as a popular open-source platform, WordPress is powering over 33% of all websites.
WordPress is versatile, which makes it ideal for content management and there are endless possibilities that a CMS can offer. For instance, since WordPress is SEO optimized by default, uploading engaging content on the CMS will increase your brand visibility and discoverability on search engines. With WordPress, you get the option to customize the design as per your brand and extend your store’s functionality with over 40,000+ themes and plugins to choose from. Even if you don’t have much technical expertise, you will find WordPress easy-to-use and manage.
Let’s take a look at how WordPress CMS pairs with the biggest players in the eCommerce arena.
Over 39 percent of all eCommerce stores run on WooCommerce and it is by far the largest amongst the ones listed here. An open-source eCommerce plugin, WooCommerce is made for WordPress powered sites. This makes it quite easy to integrate and use especially for content management purpose. Since WooCommerce is built into WordPress, it is highly extendable and offers complete control over website customization. There are a number of appealing themes and plugins available, which allow you to tailor your eCommerce store as per your requirement. As WooCommerce was developed particularly for WordPress, you can quickly add a blog section to attract more audience. WooCommerce is best suited for online store owners who wish to enjoy complete control.
Leveraging Shopify eCommerce plugin, you can add eCommerce functionality to your WordPress site. Also, there are quite a few WordPress themes that are powered by Shopify such as Simple, Hype, Pulse and more. While WordPress helps you manage all the content that’s available in posts and pages, Shopify takes care of everything else, like handling payments, checkout, shipping, etc. By blending the best content and commerce you can reach your business goals with ease.
Similar to Shopify, BigCommerce is yet another platform that lags behind WordPress when it comes to content management. In fact, BigCommerce already has instructions on how you can integrate WordPress into BigCommerce. Once integrated, you will be able to customize the theme of WordPress to match your current design. And, the best part is that your audience will never know about the domain change as and when they switch between the sections.
Magento is another widely popular eCommerce platform that can be easily integrated with WordPress. Well, there are dual advantages to this, on one hand, you get comprehensive eCommerce features and on the other, you get power-packed content abilities of WordPress. This can be achieved by using the Magento WordPress integration plugin, which enables the addition of Magento elements to the theme.
Similar to BigCommerce, Volusion also specifies how one can integrate with WordPress. There is a plugin available for integration of Volution shopping cart into WordPress. It is easy to install the plugin, and once installed, it makes it possible for you to embed appealing product images supporting the content. This way you not only get to promote your products but also make them available for purchase on your blog.
Well, it can be said that leveraging the power of WordPress along with your current eCommerce platform can be a rewarding experience. In a content-driven eCommerce space, when more and more business owners are looking out for ways to expand their business, WordPress definitely offers the best CMS available today for not only eCommerce but websites in general. If you are an eCommerce store owner and wish to extend the store’s functionality through plugins and themes, WordPress is all you need.
Nathan Smith is a Sr. web developer at TechnoScore who provides unparalleled WordPress eCommerce development services. In part-time, he loves to write and share content on topics related to technology, eCommerce and web development.
Why WordPress Still Rocks For eCommerce in 2019