Visual content isn’t just a powerful communication opportunity these days. Believe it or not, it’s actually more powerful than it has ever been – and that’s a trend that is only going to get stronger as time marches on. In fact, there are a number of key reasons why visual content is as important today as it has ever been at any point up until now – reasons that you need to understand so that you can take full advantage of them in 2019 and beyond.
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Communities Are Forming Around Visual Content
As audiences in nearly every vertical clamor for more visual content, the content creators themselves realize that it’s difficult to keep up with this level of demand. Out of that simple idea, something incredible was born: entire communities that allow people to collaborate on visual content in a way that is mutually beneficial for everyone involved.
These days, it’s not only possible to use services like Respona to get ideas for content by searching all relevant industry keywords with powerful AI-based tools, but you can use those same services to connect with thought influencers and other leaders in your market to team up on the type of content that will appeal to both of your audiences at the same time.
Consumers want visual content and creators need to make as much of it as possible. Collaborating with a thought influencer on your next video isn’t just a way to relieve some of that burden yourself. It’s a way to leverage someone else’s audience to your advantage, expanding the number of people you’re talking to in an organic way in one fell swoop. A social media influencer isn’t necessarily going to want to build that relationship on the back of a white paper… but if you’re focused on visual content, suddenly it’s an entirely different story.
Visual Content is Still Evolving
Another one of the major reasons that visual content is as important as it ever was has to do with the fact that it is still evolving right before our very eyes. Think of more traditional, text-based content like blog posts. In terms of how information is presented to an audience in these formats, things have remained more or less unchanged over the last few years. A blog post written in 2019 probably looks very similar to one published in 2009 at this point, at least as far as the format is concerned. When you click on a blog with a compelling headline, you more or less already know what type of experience you’re about to have in a general sense.
The same isn’t true for visual content, which is absolutely something you can leverage to your advantage. Take video, for example. A video is no longer just a video. Millions of people spend countless hours watching live video on Instagram and Facebook every year. Augmented reality and 360-degree view videos are quickly becoming the new norm, offering a wonderfully unique and interactive experience that people aren’t going to find anywhere else.
These are the types of techniques that were unthinkable just a few years ago due to technological limitations, but they fall under the larger umbrella of visual content just the same.
Indeed, that may very well be the most powerful advantage that visual content brings to the table: variety. You can still use an Infographic maker to create compelling visual content that people are familiar with, but you can also use the same tools to create stunning 360-degree videos as well. Using a presentation maker like Visme (which I founded) to craft a beautiful presentation for a deep dive on a particular topic will still resonate, but augmented reality is something that you should be embracing, too.
Ultimately, this is why visual content is just as important as it ever was – and why it’s only going to become a more critical part of your success as time goes on. Every time technology takes another leap forward, the total number of weapons you have in your proverbial arsenal expands greatly. The volume of different opportunities you have to meaningfully connect with members of your target audience balloons exponentially.
At this point, a blog is just a blog. There’s certainly nothing wrong with that, but again – before you even click on that headline, you more or less already know what you’re going to get. But the savvy marketers know that with visual content, it’s still possible to surprise and wow people in a way they won’t soon be able to forget. That’s why visual content isn’t going away anytime soon and why, if you haven’t already gone “all in” on visuals as a communication medium, now would be an excellent time to start.
About the Author
Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland digital agency specializing in website design, user experience, and web app development.