A lot of people have the opinion that social media is nothing but just a passing fad. Perhaps their belief comes from the fact that once popular Myspace and Orkut have closed shops and also from the notion that not each and every social media platform can generate the kind of popularity earned by Facebook and Twitter over the years. Yet, there are a number of reasons, which support the existence of social media for a long time to come. Let us go through some of the reasons to get a better perspective.
Why social media is here to stay
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Social media usage is on the rise: There has been a rapid growth in mobile technology and at present, a large number of the global populace own mobile devices such as smartphones, tablets, phablets and wearables not only to browse the internet but also to shop online and use social media platforms.
According to a report by We Are Social, “Social media continues to grow apace around the world too, with active user accounts now equating to roughly 29% of the world’s population.” The report also states that – “Monthly active user (MAU) figures for the most active social network in each country add up to almost 2.08 billion – a 12% increase since January 2014”. On the other hand, a research conducted by GlobalWebIndex states that an average social media user spends as many as 2 hours and 25 minutes per day using various social media websites and apps to stay connected with the rest of the world.
Social media keeps reinventing itself: New and emerging mobile technologies fuel the growth of social media channels and allow constant innovations. For instance, a number of social media platforms offer a number of interactive features which were unheard of years ago. These include but are not limited to – sharing buttons, like or favourite buttons, options to upload short video clips, face time video calling on IM, geo-tagging services, advertising and promotional services.
Some of these platforms have acquired websites or apps which already have a user base of millions. Take the example of Twitter, which bought the video sharing startup Vine and more recently, Niche. Similarly, Facebook was in the news for acquiring Instagram and Whatsapp, two of the most popular mobile apps. Such steps not only allow the platforms to increase their target user base but also reinvent themselves with better interfaces and interesting functionalities.
Social media is beyond networking: Many moons ago, social media was all about social networking websites. Websites such as Orkut and Facebook were mainly used to keep in touch with long lost friends, the college community, alumni or distant relatives. The options were clearly limited.
Nowadays, you can do a lot more than just add friends and share photos and posts with them. For instance, you can get the latest news and reactions to the news by checking your newsfeeds. Similarly, you can share or retweet interesting posts with your network and even create your professional profile (LinkedIn).
Moreover, information is bite sized on social media, which makes it easy to go through even when one is in a hurry. Some keywords and hashtags are all that you require to get the latest information on the go right at your fingertips. Also, you can promote your business and services and reach out to millions of your potential customers without spending a fortune and this is just the tip of the iceberg! This takes us to the next point.
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Social media is a great marketing prop: Social media platforms serve as a marketing tool for numerous small, medium and large companies. There is hardly any renowned brand, which does not have its presence on at least one of the leading social media channels nowadays. This is because the rewards associated with social media are many. To begin with, it is a convenient and fast paced tool, using which you can provide enhanced customer care. It allows you to interact and engage with your customers on a one to one basis through the profile page of your company. Additionally, you can also build up trust and improve your brand’s image online by responding to their feedbacks, complaints, suggestions and reviews from them and replying to their queries.
You can also go for paid or unpaid promotional strategies on social media to innovatively market your products and services and reach out to a mind-boggling number of potential customers as compared to taking the traditional route. Everything is basically a click away.
Social media allows customers to take an informed decision: If social media platforms help marketers promote their business online, it also helps customers take an informed decision. For instance, they can find out the pros and cons of a product or a service before settling for the same. All that they need to do is to check the official pages of the brand in question and see how it has been rated or reviewed by fellow customers. In fact, they can get genuine reviews from end-users as opposed to testimonials posted on the sellers’ websites. It gives them a broader view.
These are some of the many reasons, which work in the favor of social media and clearly support the fact that it is here to stay for a long time to come. What do you think? Is it really a passing fad or will it continue to be as popular in the years to come? Feel free to share your views with us through comments.
John Siebert is the President and CEO of Tranquil Blue – Tampa Website Designer that focuses on all kinds of website design, mobile app development and search engine marketing.