If you’ve created an e-commerce platform, you need mobile marketing. Right now, mobile marketing is one of the world’s top industry impactors. Customer support, website access, familiarity and exclusive amenities all promote killer strategies, and industry professionals are stepping up their game. Now, e-commerce marketers need to adopt a mobile program. Find out why.
Why E-Commerce Companies are Using Mobile Marketing, and Why You Should Too
Reason One: Location-Based Services
Mobile is mobile, after all, and immediate access defines a great e-commerce strategy. Currently 46 percent of United States Citizens own smartphones. Location-based services align the massive user base with your amenities. Where e-commerce is considered, crossing online and brick-and-mortar services will amplify a winning strategy. Location-based services, now, drive product and service promotion. GPS capability is an absolute must-have.
Reason Two: Targeted Marketing with Push Notifications
Push notifications are quickly becoming one of mobile marketing’s biggest boons. As e-commerce evolves, personal information will be utilized to create great offers and options. If your company’s mobile app is synched with an e-commerce program, push notifications can instantly impact your target market. Reaching the consumer at any time of day is the end solution. Additionally, push notifications create a fertile environment for cross-platform accessibility. As your program grows, active updates can direct your mobile-based consumers to online programs.
Reason Three: Price Flexibility
The advent of opt-in mobile services has made price flexibility a constant factor. Consumers are used to brick-and-mortar prices. They’re used to inflexible budgets. Now, mobile marketing strategies are attracting consumers seeking better deals, better benefits and better product obtainment methods.
E-commerce, itself, is driven by the same principals emerging in mobile marketing. In 2013 alone, over 1.2 trillion U.S dollars were spent on e-commerce platforms. Consumers have begun preferring online stores due to their instant access, special offers and amenities—just like the features promoted over mobile platforms.
Reason Four: Social Media Implementation
Social media is gaining traction in the business world. Already, Facebook fan pages promote “save here” coupons for both e-commerce and brick-and-mortar locations. Mobile marketing enables further social media access—which, in turn, boosts e-commerce flexibility. As stated above, flexibility remains the major component of any powerful business strategy. Consumers love benefits, and they love them served their way.
Reason Five: Micropayments
Micropayments have created a retail paradigm shift. More consumers are opting for small installment payments over bulk-expense purchases. Relative to mobile’s incredible knack for SMS-based offers, micropayments definitely bridge the gap between mobile users and e-commerce platforms. More than ever, on-the-go micropayments are governing digital products. Here, mobile succeeds in empowering micropayment solutions. Micropayments are becoming less platform-based, too. They’ve become accessible across e-commerce storefronts, web pages and mobile apps alike. Able to drive cross-platform traffic, micropayments are an indispensable resource.
Reason Six: Digital Wallets
Digital wallets, too, have made a big stride in recent years. Consumers are using mobile apps to collect, invest, spend and redeem money and credit. Digital wallets are inseparable from e-commerce, and they’ve become a near must-have for mobile users.
Mobile users already invest smartphone memory in online banking. Powerhouse companies, like Amazon, are gaining from online web wallets, too. Digital payments aren’t only convenient for mobile shopping, either. They’re utilized for music streaming, app subscriptions and video subscriptions. Creating a cross-benefit strategy is never a bad idea, and global mobile app revenue is experiencing a huge jump from such a discovery.
As you adapt your e-commerce strategy, don’t neglect the smartphone. In upcoming years, they’ll become contingent on one another. E-commerce and mobile strategies rely upon the same mechanics to become effective, and marketers capable of capitalizing these mechanics will win in the long run.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.