SEO is an essential tool which helps your business get noticed. It helps you attract potential customers by climbing the Search Engine Results Page rank. Thus, potential customers are easily able to look up your business online and contact you via your website.
With the help of SEO, you can optimize the content of your website to make it more user-friendly as well as search engine friendly. Not only that but with the help of SEO you can also provide better customer service to your clients.
The process of optimizing the content of your website involves a lot of methods. You do not just build the content on your site, but also have to create backlinks to your site in order to climb the search engine ranks.
Backlinks mean links on other websites or blogs which lead to your company’s page.
When building backlinks to your website there are two critical things that you should keep in mind; link relevance and link authority.
What Is Link Relevance?
When you are building backlinks to your website, you need to ensure that the link is embedded in a relevant site. For example, if your company is related to the woodworking industry, then the link to your website should be embedded in other website or blog which is also relevant to that industry. If you integrate a backlink to your company’s website from some fashion blog, then Google’s algorithm is most likely to ignore that backlink since it is no relevant to what your company does, and hence, what the customer is looking for.
Ultimately, Google wants us to establish itself as a fast search engine, which is able to provide the user with useful links to web-pages that will be useful to the user. Thus, they want to ensure that the results that they show to the user are valuable and fit the inquiry that they are making. Hence, relevant links to your website are important and should be a part of your SEO strategy.
How Do You Know If A Site Is Relevant?
In order to determine whether or not a site is relevant, you need to do your research. Firstly you have to see whether the website posts topics which are pertinent to your industry. Additionally, you must ensure that they do not post about every subject under the sun. If a site posts about diet courses and tech devices under one roof, it is most likely that the site will not be considered to be relevant for either industry.
Another way to find out whether people consider the site to be useful is to Google the name of the website along with ”review” and see what people think.
What Is Link Authority?
Link Authority refers to the link from a site which has established a reputation for itself in particular field. For example, when you are looking for journal articles, you are most likely to visit an academic website rather than Wikipedia. Google has adjusted its algorithm according to this preference of the users. Thus, Google strives to provide a reliable source of information to their user.
Mostly authoritative sites are the ones which can be conserved to be a household name such as Wall Street Journal, Gizmodo, New York Times and other such sites which people will know at a glance.
Hence, when building backlinks, you have to keep in mind whether the website that you are embedding your link it is considered to be an authoritative site. If they have been able to create a niche audience for themselves and build a reputation, then it is more likely that you will be able to generate more organic traffic onto your website.
How Do You Know If A Site Is Authoritative?
As mentioned above a site is considered to be authoritative when most people easily recognize it. However, in some cases, it can be difficult to know which site you should choose.
Firstly you should read up on the articles that they post on the website. Do they seem like they come from a knowledgeable source? You can also Google some of the authors to understand whether or not they genuinely have knowledge about the topic that they are writing on. Additionally, you should also check whether or not they on to other websites, and whether these websites seem reputable.
Which Is Better For Your Company?
While the goal of making a relevant link and authoritative link may sound similar, in practice they are different. You may embed your link in a site which is connected to your industry. However, the website may not be considered to have any authority on the topic. Hence, even though you have a relevant link, its authority will be low. Thus, fewer people are likely to visit the website, and even lesser people are likely to click on the link leading to your company’s website.
In the case of authoritative links, when it comes to a niche field, it becomes difficult to establish the authority of the website. So, if you are working in a smaller industry, then it can be difficult for you to determine which site has more authority over the other.
As per the SEO head of a reputed SEO company India, building authoritative and relevant backlinks are necessary if you want to attract more customers to your website. It is an easy way for people to get noticed by potential customers. But, sometimes it can be difficult for you to determine which site is relevant and which one is authoritative. As a result, it may seem like your options are white limited.
A good SEO strategy that companies should focus on “good links,” that is, links that are embedded on websites that are relevant to the industry and the topic as well as ones which are visited frequently by users. Although the site may not be considered to be the most authoritative in the industry, having a backlink on a website which is visited often by users will ultimately help your business. Even if this does not help you climb the search engine ranks a whole lot, it will still help you attract more users on to your website in an organic manner.
Manish Kumar works as a freelance SEO expert for SeoBirdie. He loves to create new and effective SEO strategies for his clients.