The logo is the first line of expression for a company. It is the identity of the business. The company’s target audience relates to the brand with the help of this visual. A clean, minimal logo with iconic choice of colors, typeface, and other elements help to make a strong brand identity. Take an example of logos of companies like Coca-Cola, Xerox, IBM they’re simple yet appealing.
A logo design agency gives a lot to the design of these logos. A company’s logo is its most important graphic design. The logo designer or the logo design agency plays a crucial role in strengthening a brand’s image. Some designers use colors to express emotions and messages while some use simple typeface. Like sans-serif font style projects something informal, and bold conveys robustness and more.
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The designer or the logo design agency aims to make visuals that leave a lasting impression on the audience. The small logos convey a lot we cannot see. In this article, we’ll see some logos of global brands and the hidden messages behind them. In this article, we’ll see what makes a good business logo.
What Makes a Good Business Logo?
It Should be Simple and Attractive
Simple and attractive usually don’t go together but the combination is necessary for a good business logo. The concept of your logo should be minimalistic. Usually, simple visuals have more impact on the audience. Moreover, you’re going to use the logo in many places in different sizes. A complex logo may lose its details in smaller formats.
You can try to hide some details in your logo. But, it should not be too hard to identify with the general audience. If the symbol is related to the company name like Apple, then the logo becomes more memorable. If the logo has company name along with relevant symbol, then it is better. A complex logo may be a distraction, but a simple logo is an expression.
It Should be Relevant
Your logo should be somewhere related to the business. Like you won’t design a funny logo for a lawyer who does serious work. You won’t design a serious icon for a comedian who does a funny job.
A designer or the logo design agency must know everything about the client. He should know about the business, the industry, and the target audience. Without the knowledge, it is difficult to design something which is revolutionary and distinctive from your competitors.
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It Should be Unique
Taking the outline and changing the color scheme of some other company’s logo won’t do the job. The complete design should be unique, no clinched elements. A logo distinguishes your company from other companies. If it’s not unique, it will lose its meaning.
It is difficult to be unique as there are already many designs out there. You can design one unique logo and change the color scheme for different purposes, just like FedEx.
It Should be Versatile
The logo should be, applicable to almost everything. It should be impactful to the target audience. Your logo should not lose its meaning as the medium changes. It should perform the same on black and white surfaces like newspaper ads.
Your logo should look good on all kinds of online platforms. It should be, applicable to objects like coffee mugs, t-shirts, caps, vehicles.
A good business logo is simple yet attractive, relevant to the business, unique, and versatile. The logo design agency must keep the requirements in mind and conduct an in-depth analysis of it. The strategic use of typeface, colors, and other elements make a logo scalable and memorable.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Logo Design Companies, Lifestyle Design, Branding Firm, Exhibition design etc..