Ever since it was introduced in the 1990s, eCommerce has changed the shopping experience for most of the people. Many online shopping platforms were created as the internet started “taking control” of the trading activities. The biggest change came with the introduction of social networks.
The so-called social commerce started taking its place in online shopping and today it plays a huge part in eCommerce. The goal of this is to use the social networks for eCommerce transactions by potential customers.
Whether they are online shopping platforms such as eBay, or eCommerce startups like Soldsie, there are many platforms that use social media to bring people closer to products and services. Amazon, for example, uses social media to advertise the latest Amazon discount as a way to attract the attention of shoppers, and reach a higher number of potential clients than they could use their website alone.
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Social commerce has several features which constitute it, and we are going to talk about them in today’s article. The features even have a name as they are called “the 6 C’s of social technologies”.
Content – it is the basic need to engage with customers, prospects, and stakeholders by using published content on the web.
Community – treating the audience as a community with the objective of building sustainable relationships by providing tangible value.
Commerce – the ability to fulfill the customers’ needs through a transactional web presence.
Context – primarily by using mobile devices, the online world has the ability to track real-world events.
Connection – defining and documenting relationships between people as they may originate in the physical or online world.
Conversation – a conversation between two parties can result in a need that could be fulfilled, providing a potential market for supplier organizations.
Social commerce can be measured in the same way that social media is measured.
Return on investment: the effect that social media has on sales can be measured.
Reputation: the influence of social media in terms of changes to online reputation can also be measured.
Reach: traditional media advertising metrics can be used to measure the exposure rates and levels of an audience with social media.
There are many statistics which show that social reviews can increase sales. A positive response to a review can improve the brand’s perception for 71% of shoppers, and can bump up a product’s price by 9.5%. Positive reviews can increase the conversion rate by 133% for mobile shoppers.
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Please feel free to take a look at many other interesting facts and figures in the infographic below, which will help you understand just how big social commerce really is.