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What is A/B Testing and how to do it?

(A/B Testing) is not unlike your high school science experiment.  A/B testing still not as common as such internet marketing. A/B testing is a way of experiment where you can test two different versions of webpage, mobile app simultaneously. It allows you to optimize your website for conversions. It is a process of transforming your visitor into a customer.

What is A/B Testing and how to do it?

What can you Test?

Almost Anything, but what to test it all depend on your goals. If your goal is to increase the number of sign-ups, then you need to test the signup form. Even though every A/B test is unique and you can tests following elements:

  1. The Call to Action
  2. Headlines, sub headlines, product description
  3. Forms fields, form types
  4. Website design and layout
  5. Product pages
  6. Images
  7. Test, content on web page
  8. Website links, Internal and external links
  9. Social media buttons
  10. Clients testimonials

Advanced Tests

Advanced test can include the following elements: 

  1. Pricing structure
  2. Sales promotions
  3. Website navigation
  4. Free and paid delivery
  5. UX experiences

Take a look at on infographic for complete understanding on A/B tests.

Mozrif is an analytical and versatile digital marketing evangelist, consultant, content writer at WeDigTech – Mobile App Development Company in India. Focused on helping businesses — from domestic to MNCs.

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