Online shopping is a big part of everyday life for Americans, with as much as 80% of the US population making at least one online purchase within the last month. With so many people browsing and purchasing products every day, it is imperative that their shopping experience is the best it can be. As more and more eCommerce sites spring up, the competition to win over shoppers increases.
So, how can your site get ahead? Through the use of APIs. By integrating this tech into your site, you will be able to implement functions that will keep your customers wanting to come back for more!
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Here’s how using APIs will enhance the online shopping experience.
Usually impatient, the average shopper will abandon a website if they can not find what they are searching for within the first few seconds of entering a webpage. Once on the page, the site has only 3 seconds to make a good first impression before a user will leave, with a 40% chance of those visitors never returning again.
To keep shoppers happy and staying on a site for more than 3 seconds, eCommerce sites need to have easily visible categories and sections to make the shopping experience memorable. After that, each product page needs to convey information quickly so they can easily find what they need.
Through the use of site search APIs, an eCommerce site can integrate advanced searching methods without needing the user to investigate an entire site in futility. A good example of an efficient API that solves this problem is the site search API called Learning Search by SLI System. This API comes with improved product findability and a predictive search function to help increase conversion rates. What customer doesn’t want to be lead straight to the products they want to buy?
Through third-party Payment Request APIs, users can easily store and retrieve personal information while making online purchases. As an open and cross-browser API, merchants are able to request and accept payments in a single instance, saving users the hassle of inputting it every time. These secure APIs work by receiving personal and credit information from the user, and then storing it within an API capable browser. Once stored, an autofill form can relay the data back to any site, such as Google or Facebook, for purchases. This relieves the user from any tedious manual entry for shopping transactions.
According to Monetate, 75% of online shoppers will abandon their carts before finalizing the transaction. There are a variety of reasons why a customer might abandon their online shopping cart after spending time filling it up with products. However, not offering fast, free or reduced shipping is often one of the top reasons a shopper will choose a different eCommerce store or decide to not go through with a purchase.
Through the implementation of shipping APIs, shipping and delivery times can increase through the reduction of errors and complications normally associated with manual sorting. Additionally, the retailers who integrate shipping APIs into their site can utilize the API’s functions to save money. In result, more money saved by the retailer means lower rates for the customer, increasing the chance of lower abandonment rates.
Here are several of the functions shipping APIs offer to ensure a speedy and smooth shipping experience for both the customer and retailer.
- Global address validation: Avoid US and international delays and surcharges when implementing an API with global validation.
- Real-time tracking: Provide shipment statuses, tracking information, and other shipment inquiries to customers through SMS, emails, or apps.
- Ship quick: Quickly ship packages through top global carriers, rather than waiting upwards of several weeks.
- Discounted shipping: Some shipping APIs offer up to 40% off postage and allow for negotiated carrier rates.
Deliver a Personalized Experience
The customers of today want the ability to purchase products through any device and from any location. As an increasing amount of touchpoints begin to appear, from the web to mobile, customers are choosing to use multiple ways to shop. However, retailers are having a difficult time tracking behaviors and information between multiple devices and channels, decreasing the customer experience.
With the adoption of APIs, organizations are finding it easier to integrate into new channels while keeping features consistent across all platforms. Not only are they able to collect and transfer information across multiple channels, but also deliver a personalized experience at each touchpoint. With the data received through APIs, customer profiles can be transcended across platforms.