5 Tips to Boost Your Website Traffic and Conversions with an Amazing Video Strategy
Content comes in numerous forms, and even though lengthy articles are the bread and butter of SEO and customer engagement, there is no denying the fact that video marketing has become a big deal. In fact, experts say that video is one day soon going to overthrow written content as the king in the modern online world, and that should come as no surprise considering the fact that there’s nothing that can capture your attention, and relay information quite as concisely and precisely as an amazing video.
When it comes to its applications in Ecommerce, video is one of the most powerful marketing tools at your disposal. Publishing and optimizing video content should be some of the essential skills of every modern digital marketer, and for your company, video creation should be a priority. With all of that in mind, here are the five tips you can use to boost website traffic and conversions with the help of an amazing video strategy.
Short-form video content wins the day
Of course, there’s a time and place for longer videos, calm down, you’ll get the chance to express your creativity. That said, it’s important to note that short-form content has a higher tendency to engage audiences on social media, as well as your website visitors who have landed on your site to potentially make a purchase – so you wouldn’t want to take up too much of their time. The length of your videos will vary based on a number of important factors, such as the platforms you choose to publish on, your audience and its unique idiosyncrasies, as well as the purpose and the type of video itself.
Typically, you would want to go with shorter lengths, ranging from less than a minute up to two minutes if you want to capture the attention of a growingly-impatient social media audience. Regardless of the format or type, almost every message and story can fit in a shorter runtime, making it a great way to get your message across quickly and lead viewers to your landing pages.
Focus on amazing storytelling
Written content is still the foundation of all other content types, as there’s little a flashy video can achieve with poor storytelling and cheesy lines. Only in the case of non-verbal video formats can you forgo the task of writing a script and a narrative, and still be successful – even then, you can only achieve success with a professional production team. With that in mind, never skimp on written content for your videos.
Every line needs to be optimized for your audience and geared towards the goal(s) of your videos. The right tone of voice and wording will mean all the difference when trying to engage your social media followers, so be sure to weave your brand’s identity into the narrative, and have your writers create compelling scripts that play well with the video format – it needs to feel natural to the viewer to work.
The importance of high-end production
Simply put, you can’t rely on your iPhone’s camera to take your marketing strategy to the next level. In fact, if you try to shoot videos on your phone or without professional equipment, your brand will most likely come off as unprofessional, and the whole thing will backfire rather quickly.
Remember, there is a reason why brands that are serious about video marketing are creating their videos with the help of an experienced video production company that understands the audience, the individual platforms they saturate, as well as the unique brand identity of their client. Don’t fool yourself into thinking that video creation is easy to work, but instead employ the same forward-looking mindset and invest in skilled, experienced production.
Disseminating video content across the web
The creation process should be your top priority, but that doesn’t mean that you shouldn’t devise a great dissemination strategy as well. After all, what good is an amazing video if there’s no one to see it? Your videos need to produce a positive ROI, so make sure to disseminate your videos across all relevant social media channels, post regularly on your site, make dedicated landing pages, integrate your videos into your sponsored posts, and of course, optimize them for maximum visibility.
Making a fully-optimized video
Part of what makes video marketing so damn effective is that high-quality videos that are optimized for search engines have a huge reach, huge engagement, and a huge potential to drive organic traffic to your store. Don’t waste this opportunity, and instead be sure to use the right keywords in the video title and descriptions, get valuable backlinks from reputable sites that lead to your videos, including social media sharing buttons, and integrate video transcriptions to boost its relevance in Google’s and YouTube’s eyes.
Video content is becoming more popular by the day, so it’s imperative for growth-oriented eCommerce brands to invest in video creation in order to build up their competitive edge, boost customer acquisition, and of course, improve retention rates. With these tips in mind, go ahead and inspire your online audience to become your loyal brand advocates.