Digital marketing has been here for a while now. Shifting the focus away from traditional marketing channels, digital everything is the master weapon in the present day marketer’s toolbox. And no conversation about digital marketing is complete without videos. As every marketing professional knows by rote, content is king. And these days, video is the internet’s content of choice.
The first question which strikes brands is usually- are videos worth it? The answer is a resounding yes. In fact, the ROI of video relative to TV is 1.27 times higher when used in conjunction with TV. And who says you have to be in an in-trend industry to reap the benefits of videos? Be it the business of fashion or the hardware industry, with the right approach, you can always make videos the star of your marketing strategy. Most importantly, this is what the customer wants. The 85% of people, according to a report by Wyzowl, would like to see more video content from brands in 2018.
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Let’s go back to when it all started. When videos were launched for the first time in 1994, the first viral video on the internet, “The Spirit of Christmas”, followed soon after in 1995. Since then, videos have experienced a tremendous rise. With YouTube and Vimeo joining in as video sharing platforms, social networking sites such as Facebook, Twitter, Instagram decided to catch up with the people’s wants.
Although brands initially grappled with the concept of video making on the internet, they are now mastering the game. Newegg reports that their customers’ average order value increases by 50% after watching some of their videos, which is a considerable boost.
Internet videos have allowed marketers to break free from the vicious marketing rut they had fallen into; customers were tired of seeing it all. With world shifting to the digital landscape, quality content encapsulated in videos started gaining traction with a momentum which refuses to slow down.
Even email marketing, an age-old marketing strategy, which was taking a nosedive, got a lot more exciting with videos accompanying them. Cruises increased bookings by 950% by injecting smartly crafted videos in its emails.
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To master your video marketing strategy, there’s a lot more you need to know. Besides, constant developments on the internet such as VR videos have us all putting on our thinking hats. But one thing’s for sure – the success story of videos is here to stay.