You make all sorts of investments for your business. When technology gets antiquated or broken, you replace or repair it. When your office furnishings are worn out, you get new ones. You even invest in new people—filling positions that are open, adding new staff as necessary to respond to the market growth or needs of your particular service or product. But what investment have you made, or do you intend on making, to customer service in order to make sure your community is well taken care of?
A good place to start to think about where you are and where you need to be for customer service is to look at the experience of and examples from other well-known companies. They have often created a customer service culture that you can pick and choose from in order to enhance yours (or even start from scratch). Here are some standout examples to think about.
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