Did you know that you could be driving huge traffic to your website? How? It’s through influencer marketing. If you want to know more about this, keep reading. We want to share our secrets on how to drive a lot of traffic to your blog with the use of influencer marketing. And the best part? You get to have traffic from a series of users which will convert.
Who Are Influencers?
Influencers are social media users who have high credibility in a specific category. These people can reach thousands of people without the need to use a massive marketing campaign. Influencers are quite powerful tools in gaining traffic to your website especially with authority to affect the purchasing decisions of consumers.
In a nutshell, this is a type of word-of-mouth marketing which evolved into what we now call influencers. So if you want to know the best way to help grow your business with influencer-generated content, here are some tips and techniques on how to drive traffic to your website using influencer marketing.
Influencer Outreach Tips
Content is key
Time and again, it has been said that content is king. With influencers, you bet you can get an engaging and high-quality content. After all, they are called content creators.
To start with, drive traffic to your website by helping your influencer create excellent content. Support them and let them do their thing to communicate your message. Whatever they need, provide the means.
Know what type of influencer you need
There are all kinds of influencers nowadays. You’ll have to choose the right one who is efficient at getting people to take action depending on your niche with influencer outreach. One way to choose your influencer is to decide what kind of audience you want to reach. And most importantly, check to see if your influencer has the same vision as your brand. After all, he or she will be representing your brand.
Provide your new visitors with incentives
Whether you are an industry leader or a newly established business, it is essential to drive conversions and traffic from your influencer campaigns. But how can you make these happen? Simple. Provide your users with incentives that will drive them to your website and encourage them to buy, too.
It is not enough to increase awareness of your brand. You should aim for a scenario where people will directly act once they are exposed to your brand. So why not provide your customers and visitors with incentives that they can’t ignore? It can be in the form of a buy one, take one or free shipping. You can also offer a gift voucher or a discount code. Whichever it is, make sure these will knock their socks off.
When it comes to your influencer marketing campaigns, provide a unique offer and ask all of your influencers to feature this on their platforms. Encourage your audience to check these out and purchase with the inclusion of the incentivized offering.
Do affiliate marketing
Giving your new customers incentives is all good but providing your influencers one can give you a whole ton of ROI especially with driving traffic and conversions. Affiliate marketing is a beneficial arrangement between an influencer and a brand. When the business makes a sale and gets a new customer, the influencer will receive a commission from it.
So how does this work? An influencer who gets a commission from brands they love will most likely promote and feature the brand on their platforms. It’s one of the best win-win situations around.
Be an Influencer
Who said you couldn’t be an influencer yourself? While you reach out to a new audience using influencers, you can also be an influencer and drive traffic to your site, too. Take advantage of the opportunities where you can be an influencer in front of a crowd. This way, you get to have networking opportunities, as well as exposure to your brand. And the best part? You can drive a lot of qualified traffic to your website.
Collaboration is the key
Money isn’t the only currency around when it comes to influencer marketing. It doesn’t mean that we encourage you to allocate zero coins to your budget. No. We’re just showing you other ways to collaborate with influencers. Partnerships mean each party is going to be benefited in one way or another so why not strike up a deal which will be beneficial to both parties. However, this doesn’t mean you should be taking advantage of an influencer.
Have a call to action
If you don’t have an efficient and robust call-to-action, your campaign won’t be as successful as you want it to be even if you got yourself the right influencer. All you’re getting is exposure and awareness. It does not always drive traffic to your website. For this reason, it is best always to include a strong call-to-action so that your consumers will act as soon as your influencer mentions your brand.
Keep track of everything
Use every information you get to fine-tune your marketing strategies and make improvements. Use software like Google analytics to see where you are getting your traffic. You can see if your influencer marketing strategy is doing good or not.
Analyze and optimize
Once you’ve monitored your campaigns, you can analyze where things went wrong and brainstorm how to improve it. Then, optimize it and bring your site traffic and conversions.
And that’s about it! Getting website traffic that converts nowadays is hard. One way to do this is through influencer outreach. It’s one of the most effective techniques out there. Follow these ultimate guides to getting you started. Do you have any questions? Let us know in the comments below.
Alex is a content writer at Creative Working Playground. He often writes about topics such as influencer outreach, content marketing, and social media marketing. He loves to figure out the ever-changing algorithms of the Internet.