Launched in 2006, Twitter is among the most widely used social networking platforms with a vast community of users that number in millions. Currently, the website has more than three hundred and thirty millions of active users. For online businesses, it offers an incredible opportunity to upswing their brand.
Twitter is a microblogging website where you can post anything under 280 characters. So businesses can use that character limit to sell their brand story and pitch their products. Twitters is known as a rapid marketing tool since millions of people retweet posts every day which significantly increase the downstream popularity of a brand. This facet of Twitter marketing gives Twitter a definitive advantage over its competitors.
For any rookie Twitter marketer, the first 10, 000 followers is the first target. So if you are one of those Twitteratis who is hungry for more Twitter followers, here are some of the expert tips that can come into play:
- Be Particular About The Branding Aspect Of Your Twitter Marketing
There is a deep connection between your brand and your social media marketing. How you come across on Twitter can have direct effects on how people are going to perceive your brand. Therefore, it is important that your Twitter personality should go with your brand personality.
From the cover photo and your Twitter handle to your tweets and use of voice in your posts, each aspect of your Twitter marketing should create a unified brand perception that should match with your online business.
- Follow To Get Followed
That’s quite obvious.
Unless you follow the people on Twitter, you cannot expect any increase in your followers count. However, this does not mean that you follow anyone and any brand you stumble upon your Twitter account. Remember that “aggressive following” is a red flag for Twitter and it can block your account if you follow too many people in too short time.
Therefore, you need to keep a moderation in the people you follow and the people who follow you. Besides, you need to make sure that the people you follow truly matches with the nature of your brand.
- Interact With Your Followers
Any form of marketing is successful only when you can engage your leads. The same goes for Twitter marketing. You cannot expect a follower to get back to you when you don’t respond to his queries, retweets, and favorites. You need to build a relationship with all your followers to retain them or you will start losing them.
So don’t consider your followers as just another number in your followers count and rather build a relationship with them.
- Follow The World Leaders, Social Commentators, And Celebrities
You are not a celebrity who can attract a million followers in a week. But you can take the leverage of being a follower of public figures. If they follow you back, you are likely to get plenty of followers as a result of mention of your name in social searches.
The best way you can do this is by making a birthday calendar of the celebrities in your follower’s list. So you can send them a special online birthday card or a collage of their best photos with a catchy caption for their birthday. If they like your tweet, they will retweet it to their followers who might become your followers.
- Make Frequent Use Of Visual Content In Your Posts
We already know that a picture says a thousand words which almost make up seventeen tweets. So it makes sense to post a tweet with an appealing image and that’s obviously not too much of hard work.
Images and videos can capture the attention of the viewers faster than a textual post. Hub Spot reveals that tweets with a photo attract one fifty percent more retweets than those with a simple text.
- Use TweetDeck
TweetDeck is a social media management tool that enables the Twitter users to manage their tweets, respond to messages, and follow back the followers. While you are busy doing the aforementioned activities, this tool will serve as the dashboard to manage your Twitter account.
It is like a control center of your Twitter where you can synchronize all your activities as well as keep tabs on the replies of your followers, check the trending topics, and find out the total number of retweets, favorites, and followers.
The aforementioned are some of the ways you can generate quick followers on your Twitter profile. Hope, they will serve as a guiding force in your Twitter marketing campaign.
Ishika Agarwal is a Digital Marketer, Blogger and an Educator at popular coursework writing services. She is famous for his informative articles on online business, blogging, and social media marketing. As a digital marketer, she keeps tabs on the latest online marketing trends and shares her insights into the hottest topics of this industry.