Many people abandoned their shopping carts. Sometimes it is merely an empty cart in a parking lot, but more often, it is a full cart of items during eCommerce checkout. What causes customers to abruptly change their mind and abort the purchase they were so close to making?
The largest contributor to abandoned carts is unexpected shipping costs, driving 25% of people to exit the checkout process. Account creation requirements, security concerns, and otherwise arduous procedures are all contributing factors to your shopping cart abandonment rate.
It doesn’t need to end this way. So, how can you bring these prospective customers back?
There are strategies that can be leveraged in your eCommerce model to recover abandoned carts and regain otherwise lost revenue. One strategy, that seems almost sheepishly simple, is sending a quick reminder that their cart is still available and ready for checkout. Many operators avoid doing this because they don’t believe it would have an impact.
We argue that those people who were so close to giving you their money can easily be won back by appealing to the reason they abandoned the cart. For one, if they moved on to do further research, they may have realized you were the best option and forgotten or felt unmotivated to search for your business again.
Asking for feedback is a great way to determine what about your checkout process is causing customers to leave. Once you know what the customer’s pain point is you can make an educated offer that will likely encourage them to complete their purchase.
Another data-driven strategy for recovering abandoned carts is to track the customer journey. The customer journey doesn’t lie, if many people consistently navigate to the pricing page but promptly exit, you might consider offering a substantial discount as a test of price sensitivity.
If you want to learn more about how to recover abandoned carts on your eCommerce store, look to the visual below from our friends at CleverTap:
Infographic by CleverTap