The Right Way to Connect with Instagram Influencers

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The Right Way to Connect with Instagram Influencers

The Right Way to Connect with Instagram Influencers

Influencer marketing was initially viewed as creating awareness about your brand and products/services. However, it has become more important now that the online marketing industry has matured.

More marketers are choosing to work with influencers on all social media platforms. 92% of marketers cite Instagram as the most effective platform for influencer marketing.

Instagram influencers can strike a chord with their followers when promoting a brand. They can help you grow your brand’s reach, engagement, and sales.

However, it would be best if you approached your target influencers correctly. Here is how you should proceed:

Understand Your Influencers

Any marketer’s biggest task is finding the right influencers for their brand. It is a time-consuming process. You must be clear about your campaign goals before searching for relevant influencers.

Before you approach them, you should be familiar with the kind of content they post online and the kind of followers they have. Once you understand your Instagram influencers, planning your approach to connect with them will be easier.

Offer a Lucrative Deal

When approaching Instagram influencers, ensure that you draft a mutually beneficial proposal. It would be best to consider the popularity and authenticity of the influencer you want to connect with.

Many influencers have huge followings and might not work for free samples. On the other hand, some influencers who are just starting their journeys may be ready to work without monetary compensation.

It would be best if you were very clear about your compensation structure. Do not give false hopes or make vague promises.

Be Professional

Be respectful and professional when you reach out to your target influencers. You need to address them properly and be appreciative of their work.

It would be best to tell them about your expectations so the influencer understands your campaign goals. Be clear and to the point in your approach. Your target influencer is likely to appreciate that you are not wasting time.

Follow Up

Give your target influencer time to think about the deal. They also need to do their research before they agree to your proposal.

If you don’t get a response within a few days, you should follow up with them, but make sure you are not bothersome.

Many marketers approach influencers regularly, so their inboxes often contain proposal emails. They might miss your proposal the first time. You can send them gentle reminders so that they remember to get back to you.

Pro Tip

First impressions mean everything, so you need to put your best foot forward. Be prepared and clear about how your offer will benefit the influencer.

Every influencer is different and has a different set of expectations, and you need to be mindful of that. Draft your proposal in a way that covers all of the deliverables.

If you want to learn more about approaching Instagram influencers correctly, here is a useful infographic by iFluenz.

How to Approach Instagram Influencers the Right Way
How to Approach Instagram Influencers the Right Way
Image courtesy: iFluenz

Author bio – Yann Benichou

Yann Benichou is a software engineer and a tech and social media enthusiast. He recently started to blog about influencer marketing for iFluenz.

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