Having a successful website is hard work! The design, overall layout, E-commerce marketing, and various technical details are what will drive traffic to your site, and will make your site and your business successful. Here are a few technical tips to ensure that you have a thriving website!
- Speed it up
A lagging website will frustrate users and will cause them to disengage from your site. From time to time, you should make sure that your site doesn’t lag. Even if your website is several years old and very established, it can still be running slow and you might not know it! It’s better to be safe than sorry and to check at least once a week to ensure that there is no lagging on your site.
- Make sure your site is mobile-friendly
Most of your customers are probably looking at your website on their phones! This is why having a mobile-friendly site is essential. If you haven’t yet made your website available on mobile devices, you should do so right away. People will be discouraged when they try to visit your site on their phones and nothing shows up. To increase your traffic, you will need to make your site available to everyone, and making your site mobile-friendly is the perfect way to make that happen.
- Run a weekly technical audit
There is no way to make sure that everything is running smoothly within your site unless you run a frequent audit. You should do this audit at least weekly, to ensure that everything on your site is running smoothly. Thankfully, there are tools that you can use to complete a successful audit! Using these tools will utilize your time and will allow you to do a very thorough audit. The best tool to use for this kind of audit is SEMrush, which you can purchase for a low cost. If you’d like to just try it out, you can use it for a two-week free trial run. This tool will look deeply into your website’s technical aspects and will tell you exactly what you need to fix. It’s a great tool that some people don’t know about.
- Optimize your internal links
An internal link is a link within some content that leads to another page within your site. This is a very important aspect of having a successful site. People will be reading your content and maybe looking for more information, and you have the opportunity to put it right in front of them, in a link. It’s important to link to pages in your site that will encourage the user to subscribe to your site or to buy one of your products. You don’t want to miss out on this vital opportunity to make a new customer. It’s very simple, yet very important.
- Avoid duplicate content
If you have a lot of content on your site, chances are that there is some duplicate content that you aren’t aware of. Also, if you’re running several websites, duplicate content can happen if you replicate a blog post from one site to another. Or, if you manage an eCommerce site, you probably have hundreds of identical pages, and you might not need all of it. SEMrush can also help with duplicate content errors! Again, you can purchase this product, or you can sign up for a free two-week trial to see if you like it. This tool will help you avoid duplicate content very quickly, so you can use your time to focus on other aspects of your website.
- Use Google AMP
AMP stands for Accelerated Mobile Pages that are designed to load very quickly on mobile devices. It’s a great tool that will wow your users when they try to visit your site on their phones! It’s also really easy to implement on your site. You can just download the Google AMP plug-in, and you’re all set! Tools like these are great because they save you time and energy, and boost the quality of your site.
- Avoid content errors
Lastly, you should always make sure there are no grammatical errors in your content. Having grammatical errors will make your site seem unprofessional, and can drive potential customers away. When you’re doing your weekly audit, you should glance over your newest content to ensure that there are no errors.
These are just a few tips on how to improve your technical SEO! Use these tips to make your website successful, and to drive new customers and traffic to your site.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.