It’s All About Mobile Users

It’s All About Mobile Users

Mobile
Unless you have been living in a cave for the last decade, you will probably have noticed that tech has come on in leaps and bounds. From the first introduction of mobile phones, we have seen huge advances with each new model that arrives on the shelves. Who would have thought twenty years ago that we would think nothing of ordering our grocery shop with one click and get it delivered straight to our door? We live in a world where we expect things to happen quickly and mobile technology is one of the main enablers of these changes in our lifestyles. We now even have smart appliances; we can turn our heating on or off from our phones whilst away from the house and much more. Who knows where…
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9 Mobile Commerce Stats to Boost Your Sales

9 Mobile Commerce Stats to Boost Your Sales

Mobile
(How To) Take Advantage of These 9 Mobile Commerce Stats to Boost Your Sales Getting certified as an ecommerce marketing specialist and working with several ecommerce companies exposed me to a lot of things I never knew about the industry before now. One is the largely untapped potentials of mobile commerce (or m-commerce for short). Sure it’s no longer news that you should consider mobile when creating your ecommerce business – that is, you should make sure your website is mobile responsive and optimized. According to MoPowered (now Mporium), 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. It would be more than worth it if you can put more effort into improving the experience of your customers and prospects across all mobile devices.…
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Top 2 Premium Services of an IT Servicing Firm

Top 2 Premium Services of an IT Servicing Firm

Mobile, Website Development
Web Development services are the necessity for every business firm in today’s day and age. The Internet is the largest market for every business today and everyone wants to cash-in on the opportunities that it presents. Today’s Generation Leaders understand that if they want their company to blossom and survive in this ever emerging industry then they need their firm listed on the internet. It is one of the major sources of income and advertisement today. Moreover, with the emergence of smartphones, mobile applications have opened a whole new dimension for firms to invest their money into. Not every firm is an IT firm. Hence, for a non-IT firm to enlist itself onto the internet, they require the help of IT professionals. Thus the need for IT servicing firms kicks…
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Build an App for your eCommerce Site

Build an App for your eCommerce Site

Mobile
5 Solid Reasons You Should Build An App For Your E-Commerce Website! The growing number of smartphone applications is undoubtedly a game changer for e-commerce businesses. Mobile apps have cloud-based storage and they allow users to easily purchase items via multiple handy devices. No doubt, smartphone apps are portable, cost-effective and easy to use as compare to an e-commerce website. Therefore, in this post, we will share reasons to build an app for e-commerce websites. Here are 5 reasons to build an app for your e-commerce website.   Users Friendly From a recent study based statistics, it is come to know that about 78% of users prefer smartphone apps to explore their favorite shopping services than their mobile browsers. Mobile apps will make the shopping experience of your clients faster,…
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7 Reasons your E-Commerce Business Needs a Mobile App

7 Reasons your E-Commerce Business Needs a Mobile App

Mobile
Many business owners wonder why, when their website is already mobile responsive, they should invest time and money in developing their own app. Whilst many businesses have so far got by without one, having an app is going to become standard practice for e-commerce retailers and you don’t want to get left behind. Beyond a sense of keeping up with the competition, an app can provide a lot of valuable extras for you and your customers. From user experience to marketing to sales, a dedicated app can work wonders for your company. And as the technology develops, these opportunities will only expand. Still not sure an app is for you? Here are just some of the things a mobile app can do for your e-commerce business: Increase Sales Just last…
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How to Market Your New App

How to Market Your New App

Content Marketing, Internet Marketing, Mobile
The introduction of smartphones has created plenty of opportunity for businesses. Smart Insights shows us that the number of people using mobile exceeded desktop by almost 200,000 between 2014 and 2015. Over the last five years, we have seen mobile become the primary channel that customers use to connect to their favorite brands. Here are tips on how to market your new app. KPIs specific to app marketing If you are reading this, marketing an app is unchartered territory. Setting goals are not. You can set goals similar to any other marketing campaign. When you set goals, make them specific, measurable and attainable. There will be individual differences that you must consider when marketing an app. App store rankings, organic and loyal user acquisition, cost-per-download, and app store optimization are…
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How M-Commerce is Transforming Retail

How M-Commerce is Transforming Retail

eCommerce, Mobile
The amount of people using smartphones continues to rise. This has significantly influenced both the way people shop online, and the way people shop in-store. Smartphone users can now interact with e-commerce websites 24 hours a day.  When you consider that 57.8% of consumers shop when watching television, and 17.3% of people shop while in cafes & restaurants, it is easy to understand why e-commerce sales continue to grow. It is so simple for a consumer to make purchases online in 2015 as  the modern consumer has a Smartphone at hand all day, every day. How M-Commerce is Transforming Retail   However, the modern consumer doesn't just use their smartphone to shop online, they also use it to research items that they plan on buying in-store. This means that bricks…
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