7 Creative Offline Marketing Campaigns to Boost Your eCommerce Sales

7 Creative Offline Marketing Campaigns to Boost Your eCommerce Sales

eCommerce
Many people have recognized the potential of eCommerce websites. Just because your business activities take place online, there is no reason why you could not use offline promotional techniques. If you were running a brick-and-mortar business, you would not have second thoughts about investing in an online campaign. Use all channels available for promotion. You will see that the offline world can also be very exciting. [attention-lead-magnet]       We sweat the details, so you don't have to - WORRY-FREE WORDPRESS MAINTENANCE PLANS [/attention-lead-magnet] Set up a store If your eCommerce is selling original products, something which is not available at every corner, start by addressing people’s skepticism. People who have doubts about online shopping are usually concerned about not being able to see and feel a product in real life. A…
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Facebook Marketing in 2018

Facebook Marketing in 2018

Social Media
I hope you are reading this post because you are hoping to grow your reach and influence on Facebook. Marketing on Facebook holds great possibilities to develop potential customers on a single platform. Obviously, the social media website is highly popular worldwide and it has more than 207 million active users and 2 billion users from all across the world. Since it was founded in 2004, the social media website has never looked back and has made its way to the next level. It has grown by leaps and bounds and it offers people to become a member free of cost. But the question has risen how FB has made it possible to reach this milestone of millions. In fact, it is not the place to connect to socialize only…
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Marketing, Advertising, Public Relations and Sales Promotion

Marketing, Advertising, Public Relations and Sales Promotion

Marketing
Main differences between confusing notions like Marketing, Advertising, Public Relations and Sales Promotion Let’s imagine the following scenario: you just started a new business (e-commerce business or otherwise), in a particular field of activity or you plan to extend your company formation in UAE, China or another part of the world, and you wonder how to make your products popular so that it can reach the target audience of your choice? Or perhaps you encountered issues in using social media platforms to spread your message and generate the buzz of your own, or you just want to understand the proper and best ways of getting in touch with the community? We are the perfect people for this job because we know what our core services - marketing, advertising, sales promotion…
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Marketing to Millennials in the New Year

Marketing to Millennials in the New Year

Marketing
Now more than ever, millennials are becoming an important part of the consumer population. It’s vital for businesses to understand this group of 20-to-30 year olds and learn to appeal to young consumers. If your e-commerce business is not already millennial friendly, figure out what you can do to make it so. E-commerce businesses are already relevant to millennials by being online but may not be optimized to the group. Even if they are not your target audience, this group is quickly becoming a dominating demographic of consumers and should be considered. Here are some ways to market to millennials this new year. Understanding the Millennial Impact This generation of young people is known for rethinking many of aspects of life and living it their own way. Understanding the way…
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Marketing Strategy to Increase Sales of your Business

Marketing Strategy to Increase Sales of your Business

Marketing
It is important to have a business strategy to promote your business and services to grab the attention of customers and good employees. You can develop various strategies for growth, people managing, managing conflicts, and other issues within and outside the organization. There are so many marketing strategies, like an interruption and traditional marketing strategy which can apply to the growth of your business. Marketing Strategy Marketing strategy is helpful for the entire organization from sales to advertising team to grow your business. If you are about to start any product and want to introduce the name in the market for that you need to specify a strategy for loyal customers. The main goal of your strategy should be satisfied need of your customers. The product created by you must…
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Marketing Tips and Tricks for Small Business Owners

Marketing Tips and Tricks for Small Business Owners

Content Marketing, Email Marketing, Internet Marketing, Marketing, Social Media
In Today’s world, marketing is generally not a very big issue especially with a number of hi-profile platforms accessible for everyone to showcase their products and spread brand awareness. But, if you are a small or mid-sized business firm with a limited resources or restrained budget then deciding on your marketing method can be time-consuming. With the availability of Digital marketing platform, the marketing business has soared at an all-time high. Now, it is much easier to reach billions of people throughout the world. The Internet has provided us an access to the audience at a global stage. This has only been possible due to the power of social media platforms. Regardless of the benefits of social media platform, it is certainly a time-consuming process and so is the blogging.…
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10 Ways Big Data has Revolutionized Marketing and Sales

10 Ways Big Data has Revolutionized Marketing and Sales

Content Marketing, Internet Marketing, Marketing
Over the course of the last few years, big data has completely revolutionized marketing and sales strategies for all kinds of businesses. Marketers have started using big data analysis and insights to make decisions, enabling them to create better products and services. Three out of five marketing experts believe that failure to use big data can lead to obsolescence. John Brahim, head of global practice for Capgemini Insights and Data stresses the importance of big data in the following words;  "We have reached an inflection point in the market. Information is at the heart of every business decision, and companies need to fully embrace the opportunities of big data or risk losing out in the marketplace. Every enterprise must now define a path to become an insight-driven business." Big data…
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Ideal Platforms for Social Media Marketing

Ideal Platforms for Social Media Marketing

Social Media
Reasons Why These Seven Social Media Websites Are Ideal for Social Media Marketing There is a world within this world, and we called it social media channels. There are approx. 2.7 billion people live in the social media world, and the numbers are increasing with the rapid speed. Due to such staggering figures, the social media has proved to be a game changer in the marketing world. Regardless of size and worth of the business, the social media marketing is the first medium at which every marketer or businesspeople jumps on. The usage and feasibility of the social media marketing are highly immense that most of the marketers have started preferring social media as a primary medium of marketing. However, this medium is still new in the market and among…
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Top 5 eCommerce Marketing Strategies

Top 5 eCommerce Marketing Strategies

eCommerce
The web with its crazy outreach has changed the way we do business. The millennials are bestowed with prodigious opportunities that no other generation had, opportunities that have great business values. Great opportunities lead way to sundry marketing channels, and a good measure of those online channels are remarkably intimidating when comes to forging customer relationship. It helps brands to a position among their audience, reflect their intangible values, shimmer and outshine the competitors, etc. Integrated technologies gave birth to innovative eCommerce platforms, where an entrepreneur could own an enticing online store with a single click. The challenge is followed when multiple people started to create online stores causing a disruption in the market. High competition to become the market leader forced a majority of the online entrepreneurs to implement…
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Common eMail Marketing Mistakes

Common eMail Marketing Mistakes

Email Marketing
  Nowadays it's hard to find a person who has never encountered unwanted advertising letters from annoying marketers. None of us, marketers, want to be put in that box. So, let's take a look at the list of things that you do not need to do, learn it by heart and say it as a mantra before sending the e-mails to clients. Mistake 1: Complete refusal to use e-mail marketing For an online store, email marketing is one of the simplest, affordable and at the same time effective ways to promote. It can significantly increase attendance, customer loyalty and sales, though it does not require large investments. Newsletters remind your customers about your business, inform about discounts, promotions or news, as well as increase customers loyalty and the chance of…
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