Top 4 tactics to improve website user experience in 2019
Each website provides a certain experience to the user. This experience can be positive as well as negative. The important aspect is that user experience is connected to the growth of the website. If a particular website continues to provide substandard user experience, it would eventually hit the floor. This simply means that it would not have any traffic. Providing a quality user experience actually puts your website at the very top. However, as a website owner, you should keep a constant check on your website so that you know when things are going wrong. If the user experience of your website is not up to the mark, the following tips would prove to be helpful. An online platform like prepostseo can really help web professionals to improve the overall user’s experience of their site.
Improve the layout and make it simpler
Even if your website has the most amazing options for the customer, a cluttered layout would spoil everything. Customers look for options that are very simple. They do not prefer searching through options and figuring out things. If the rank of your website is falling down, you need to check the user experience being offered.
It is important to regularly monitor the feedback provided by customers and make an effort to improve things. Customer feedback helps a lot in improving the user experience and other key parameters of the website. Some website owners do not pay attention to the comments that users give. As a result, they are unable to determine where they are going wrong. Thus, to improve the user experience, you have to be sure that you are paying proper attention to the comments being given by the users. If most of them are pointing out at a particular fault, it simply means that the problem is serious and needs to be looked into.
Usually complicated layouts are not well accepted as they slow down the pace at which people can access a website. Thus, it is important to have a simple layout so that users can understand the features without any ambiguity. If most of the users have reported about the layout being complicated, you would have to simplify it so that the traffic rate can be improved.
Check the loading speed and request/response ratio
The speed of a website is determined on the basis of two key factors. One of them is the speed at which the website loads. It depends on the data size of the website as well. However, the page loading speed carries more importance than the content at times. This is because if the website does not load, the user would not be able to access the content in the first place. Hence, check the loading speed of the website. If a particular page or the entire website is loading at a slow pace, you may be losing out on traffic.
- At times, adding too much information to the website increases the request/response time. For instance, consider that the user clicks a particular button and the website starts browsing. If the data size is too much, the request would eventually get timed out. This also happens when the host is too slow to respond. From the perspective of the customer, this is obviously a big disappointment as they prefer websites to provide quick responses.
Using a logo that is clickable
Every website has a different interface in terms of dropdowns, buttons, forms, and other features. If a user is the “services” page and the logo is not clickable, he would have to search for the “home tab” or visit the root link again. This is obviously a cumbersome process for users who are not in favor of wasting a single second.
A clickable logo improves the navigation system of the website to increase organic traffic. In addition to that, the user finds it extremely easy to move back to the home page without searching for anything. Hence, if your logo is not clickable, it may be damaging the overall user experience.
Providing stepwise guidance to the user
When users browse a website for the first time, they do not have enough knowledge or awareness about the features and technical aspects. Most users make mistakes when they are filling the registration form. The worst thing is that enough assistance is not available to them to identify these mistakes.
- In technological terms, a system should be in place which can alarm the customer, if he is making a mistake. For instance, some websites have a specific condition for choosing a password. A website may require the user to choose a combination of alphabets, numbers and special characters. How would the user know that this combination has to be used if he is not alarmed while choosing the wrong password? On the other hand, if proper instructions are given to him when he is entering an incorrect password, he would not have to go through the entire process again.
- Reputed and responsible websites have a proper system for guiding users. This obviously prevents them from getting confused or wasting time in an unnecessary manner. For instance, if you put in the wrong username while going through the registration process, you would be alarmed about it.
Adding it all up
The sales volumes generated by a website depend a lot on the level of user experience a website offers. It is all about how much a user is inclined towards using a website. Some users simply do not like the interface of the website being used. This can obviously discourage them to access the website on a regular scale.
- There are various ways which can be used to improve the user experience. Simplifying the layout of the website is one of the ways. People should be able to understand how the website would be used. They should be able to locate their desired options without any struggle.
- The loading time of the website is another aspect that needs to be looked at. You need to understand the perspective of the customers. They are not prepared to wait for long durations so that the web pages can load.