Marketing through video is no longer just an option for your business. In fact, it is very essential in this modern time to have it.
What is more essential is to know the superpowers of your video marketing. This knowledge will come in handy in defeating your competitors.
Video Reveals Personality
Video allows you to put a face and a personality to your business name.
Your viewers will get to know you better here. And once they do, you will have opportunities to connect with them.
Show to them that you are trustworthy. Let them feel that you are as human as they are. Whereby, you experience the same problems that they have in life.
Be very assertive in your video demonstrations. This helps in persuading your audience of the truthfulness of your experience in using the brands that you offer.
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Even a simple video can help you in revealing your personality. Just remember that you need to believe in what you are saying first before others can really empathize with what you are saying.
Boost Social Media Engagement
Videos are entertaining and moving. These are just some of the reasons why they are most preferred to be shared on social channels like Snapchat, LinkedIn, Instagram and Facebook.
How important is social media engagement that you need to boost it for your business?
It is very important. If your video content is viewed and shared on multiple social channels, then your business brand will be very popular. This means that it has a bigger social relevance. Surely, every business owner wants that!
Ensures Higher Google Ranking
Google owns YouTube. And it is undeniable that when we talk about YouTube, the first thing that comes into our minds is that it is a site for videos.
Plus, it is also important to note that YouTube is the 2nd largest search engine next to Google.
Therefore, having a good video content on your business site and making it available in YouTube are awesome things to do for your marketing.
Aside from that, a video content is more engaging than plain text and image. So it is not surprising that viewers will remain on your site longer if you have videos.
Google loves that. It even ranks sites basing on time on page. So always incorporate videos that will hook your viewers to stay longer on your site.
Convey Information More Efficiently
The video is also informative.
It shows to your viewers what it feels like to experience your product. Well, words can do that too, but in a slower way. And as we all know, most customers don’t really have the time and patience.
More importantly, showcasing your product through a video offers a lot of vantage points.
Your product’s features can be demonstrated well. Its beneficial characteristics are understood better through a video. The details of your product, which images could not totally capture is also only perfectly shown in a video.
These are enough to entice your customers to buy and finally erase their doubts about your product. And of course, in your video, don’t forget to explain what your business is all about right from the start and how it can help your viewers.
This is especially helpful if you have other products to sell too, since obviously in one business, you sell a multitude of products. Telling your viewers what your business is all about will give them a general picture of everything that you could offer.
Excellent Return on Investment
Modern technology helps you achieve video marketing at a cheaper price. It is very affordable because you can make the video even by only using the camera on your smartphone.
Video marketing also increases conversions from site viewers to buyers. Studies show that 80% of your sales increase because of video content. A video on your landing page explaining about your product is one important way of increasing those sales.
Reasonable cost and higher revenue are two good reasons why you could never come out as a loser when you use video to increase your financial payoff.
Plus another important thing, in comparison with other forms of classical advertisement, video marketing lasts longer. Your videos are available as needed be, on your site or on your YouTube channel.
An example of classical advertisement is a billboard which is temporary and gets down when you won’t pay rent anymore. Thus, your videos are available online all day long and require less maintenance — a big difference to the old ways of marketing.
Hi, I’m George. I have been a camera enthusiast from 2008. Cameraseals is my personal blog where I share most of my interests and experiences from using cameras. You will find helpful topics even if you’re a beginner or long-time user.