- Content Marketing

Subject Lines that Captivate

One of the worst things about sending an email? It isn’t crafting it or even figuring out the subject line. It’s sending it and hearing radio silence—nothing. Sometimes you’d probably rather get a rejection than hearing nothing.

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We get it. But that doesn’t mean you should give up on that particular client. In fact, there’s a real opportunity in that follow-up email if you craft it with some special attention in mind. And you have to spend some time figuring out what works for email, because more and more marketers are using email, either in B2B communications or B2C communications.


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When it comes to thinking about email, you start at the beginning—the subject line. That’s where you really can grab people—or turn them off. The subject line is immediately where you can captivate people, and you need to be specific, direct, and catchy. What else goes into a second email? This graphic explains it.

Subject Lines that Captivate

Subject Lines that Captivate

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