6 Impressive Social Media Marketing Trends To Embrace In 2018
The year 2017 is almost on the verge of saying goodbye. This year is leaving behind many sweet and sour facts in which some prove to be beneficial and others don’t need to be considered in the future. So, forget all the fear and welcome the new year 2018 with all the new strategies and marketing perceptions.
As the years grow by the numbers, the technology trends that were mostly relished by the users also changed and upgraded with some more refreshing features. Isn’t it seem excited? Yes! It is, that every year, users get the chance to work on more refreshing technology and trends. Today, technology is considered as a drug which makes each individual addicted to it and doesn’t let a day spend without utilizing it. What does it mean? It implies that there is nothing in today’s world which can be carried out without the involvement of technology as it comes in a variety of attributes and makes everyone’s life better and easier. In short, technology paved the way for brands and businesses to easily accomplish their goals by achieving great industry success.
When you look around, you will see that the industry is getting engulfed by the latest technology and interesting marketing trends. Marketing has covered almost every domain and today, it is leveraging the entire industry with its powerful social media trends.
The new year is stepping slowly and with the welcoming steps, it opens up the best ways to connect brands with the audience. However, in today’s cut-throat competition, it is hard to get the attention of users towards their brands. But in 2018, the brands will find many new and proven social media marketing hacks that we believe will surely provide a positive impact on the entire search engine domain.
- Expansion In Live Streaming
Live streaming! Everyone is now taking the advantage of the great live streaming feature provided by social media platforms like Facebook, Instagram, YouTube, and Twitter. Right now, all these platforms are serving their users with the flawless live streaming facility. Due to the increasing number of users and growing tech-trends, users can see a lot more in social media live streaming. It’s all about technology. As the technology grows, the chances of getting robust mobile phones with fast-running OS will also increase which ultimately results in better video processing.
- Increasing Trend of Augmented Reality
In the last year, you must have observed the popularity of virtual reality. In 2018, you will see the increasing demand for augmented reality which is going to change some aspects of social media marketing. Facebook has already adopted this technology for offering better services to the users. It’s the time to see its miracle in mobile gaming and other social media platforms like Snapchat & Instagram. In addition, big brands are also using this technology to use it as an outstanding way to market.
- Instagram Stories For Gaining Traction
At present, Instagram has become a widely acclaimed social media platform which is wonderfully connecting people with each other. People have adopted a tendency to share each other’s stories to get connected with more and more people. If you succeed in this phase of Instagram, you can easily take your business to the long run with a positive effort of better user engagement. Therefore, if you are waiting to socially connect with a wide majority, you can consider Instagram as an ideal connecting platform.
- Growing Popularity of Messaging Platforms
The rapidly increasing prominence of instant messaging apps has changed the way people communicate with each other. They feel more connected to each other while conversing on a messaging app. In 2018, businesses will move to the messaging apps like WhatsApp and Snapchat to get better user engagement and a huge expansion of their brands. For instance, let’s consider that more than 2.5 billion people across the globe are using messaging apps. Then, it is easy to calculate that they will be interested in connecting with people through publishing their posts on these instant messaging apps. In the upcoming year, we can expect businesses to spend more time to get interacted with customers through chat apps.
- Ephemeral Content Will Help In Gaining Users’ Engagement
Facebook, Snapchat, and Instagram stories increased the popularity of content which has been posted on behalf of a business or individual. Mostly, the content shared on social media platform seems highly effective in terms of getting excellent user engagement. By seeing this biggest change, businesses today have stepped up and started creating content for their social channels to run a pro-marketing campaign to get positive content marketing results.
- Visuals will win the hearts
Incorporating video content and using strong visuals for your social media messages ensure the success of your brand in terms of getting a huge customer base. Content and enticing visuals are the keys to capture audience attention and also considered as the fine ways to grow business success opportunities. You can take the examples of Facebook, Snapchat, and Instagram examples when it comes to leveraging video content for brand marketing. All these social media platforms are good in offering seamless video streaming. So, put some time into producing the strong video content for your business or brand product.
Welcome 2018 with the influential Social Media Marketing Trends
You can see above-described top social media marketing trends predictions for the year 2018. Undoubtedly, you must have already used some of them to increase your brand’s popularity and online presence. But, when you use all these trends altogether in a social media marketing campaign, you can see drastic changes in your brand’s market presence.
Tom Hardy has hands-on experience as an SEO Expert. He currently works at Sparx IT Solutions: Social Media Marketing Company and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.