Social media has allowed companies to advertise their offerings to a massive audience.
It has also allowed businesses to target a particular audience in a niche.
But one thing that most companies forget is that social media evolves and changes at unprecedented speeds.
Companies that do not manage to keep up with the change are often left behind, and catching up is a long and arduous road that you should try to avoid.
Your social media strategy needs to evolve with your audience, the platforms, competition in and out of your industry, and the list goes on and on.
There isn’t one golden strategy that is going to work for all businesses. Finding an ideal social media strategy for your business is going to take some trying and testing, but if you follow a few best practices, your job will become a lot easier.
Here is how you can give the ultimate boost to your social media strategy:
- Focus on the quality of the content you’re producing.
Gone are the times when low-quality content could attract an audience.
In today’s social media landscape, if you aren’t focusing on the quality of the content that you’re producing, you’re going to be lost in the crowd.
Hire an expert for your graphic designing, content writing, video creation, and podcast production. It may seem like too much of a cost, but it’s a worthwhile investment that will help you grow in the long run.
Paying attention to all the small details regarding your content is imperative if you want to stay competitive.
- Stay within the norms of the platform.
Use the way the social media platform functions to your advantage.
If you post more than once or twice on Facebook per day, you’re pushing it.
If you’re posting more than once every hour on Twitter, you’re too annoying, unless you’re a news publication agency.
If you can’t seem to figure out the ideal frequency or type of content that converts better, have a look at the leaders in your industry. The chances are that their social media strategy is more robust and well designed than yours is.
Understand the best practices for a specific social media platform and keep that in mind when designing your strategy.
It’ll help you get more engagement and leave your audience with just the right amount of your business they would want to see on social media.
- Provide value.
Your goal in marketing is to make conversions that ultimately lead to sales.
This goal can only be achieved if you pay attention to your audience and put their needs first.
Providing value to your audience should be an integral part of your overall social media marketing strategy.
Without providing value, how can you expect to get anything in return?
Moreover, people have become accustomed to getting freebies, so take that into consideration for your social media marketing strategy.
- Graphical content.
People digest visual content more quickly as compared to textual content.
If you want to capture the attention of your target audience, you’re going to need to use stunning graphics.
A younger audience is going to scroll through their social media feeds more quickly and aggressively than an older audience.
Your social media strategy should include graphic content that caters to the different behaviors and types of your audience.
Also, one thing that you should have realized by now is that free stock photos have been overused. If you want to be portrayed as a credible business, use high-quality images.
- Video content.
Two to three years ago, your social media strategy might have been complete without video content, but now, video content has become too important to ignore.
According to the Cisco Visual Networking Index (CVNI), 82% of all consumer traffic will be derived from video content by 2021. If you want to stay relevant in the future, you’re going to need to start making a serious effort for video content today.
Good video content is not going to come cheap. But you can always start somewhere and work your way up. Modern smartphones can record a fantastic video. Take advantage of the resources you have at your disposal and get into video fast.
- Start a podcast.
If you don’t already have a podcast, you should start one as soon as possible.
Podcasts have gained a lot of traction recently. A significant number of influencers and professionals have also started their podcasting careers.
Podcasts are a less intrusive way to be entertained or learn something new than video or other forms of content. You can listen to a podcast on your commute to work or whenever you feel like it.
Another great thing about podcasts is that they come in all shapes and sizes. From hour-long podcasts on business to 10-minute ones about storytelling, you can be sure to find a podcast that fits into your audience’s schedule.
Having a podcast for your business will make you relevant in the overall world of social media. Start by making small content and experiment to see what works for your particular business.
- Create a group on Facebook.
Facebook isn’t providing the organic reach it once did. Most businesses have had to rethink their entire social media strategy because of this single change.
One way to get around this hindrance is to start a Facebook group.
A Facebook group about your business or product provides you with several advantages.
You can interact with your fans and followers on a much more personal level.
A sense of community will be established between your followers. After a while, they’ll start to help each other out with the basics of your product or business.
The group also allows you to announce offers to people who would be most likely to make a purchase. Since it’s your business’s official group, people will feel safer and more secure.
- Take advantage of trends.
Predicting an explosive trend is not an easy job. Your best option is to try and make use of all the opportunities that present themselves to your business.
Scheduling your social media posts in advance will help you be ready for any trends. You won’t need to worry about your regular posts if you’ve already scheduled them. Being prepared will help you out significantly.
Some trends are seasonal, like Christmas or Chinese New Year. These types of events are going to happen every year, and it would make sense for you to plan for these kinds of trends in advance.
- Be subtle with your sales pitch.
Your online audience has gotten smarter. If you want your sales pitch to do its magic, you’re going to need to be a little less sales-y. For instance, now websites use live chat app instead of calls to come up as not pushy in their sales while also serving the purpose. Your purpose on social media should be similar to on the website or even more indirect.
According to Sprout Social, 57.5% of people found it annoying when a brand posts too many promotions on social media.
Your sales pitch should offer value to your audience first and foremost. If it doesn’t, you’re not going to get conversions no matter how hard you try.
Your sales pitch should also highlight your unique selling proposition (USP) that tells your audience why you’re the perfect business for the product in the discussion.
Using urgency in your sales pitch is fine, but it’s the way you do it that’s going to make all the difference.
- Incorporate feedback into your social media strategy.
Businesses that only do and don’t listen often have to face the consequences.
You don’t need to listen to everybody and you shouldn’t. A lot of people online are too toxic to give a meaningful opinion.
Your valuable clients, fans, and followers care about your business. They want to see you do better. Incorporating their feedback into your social media strategy will allow you to look at all the things that could be made better with a little more effort and attention.
Listening and learning from similar businesses will give you a chance to avoid the mistakes that they had made with their social media strategy.
- Use influencer marketing.
Incorporating influencers into your social media marketing will help you reach new audiences.
Influencers get a lot of attention and engagement. Micro-influencers, in particular, have a large and loyal following.
Find an influencer who holds the same values as your business. If both of your values don’t align, the partnership is going to fail. And you’re not going to get the results that you had worked for so hard.
If you think that your business or offerings can be promoted through a more visual medium, Instagram is the platform for you. With a wide range of big and small influencers from all kinds of niches, Instagram is the best place to engage in influencer marketing.
Social media will continue to expand and grow its user base in the future.
If you want to use social media platforms to the greatest extent, you’re going to need to come up with a robust and well thought out social media marketing strategy.
Start small, but keep refining your strategies. Get insights from industry leaders and influencers. You’ll often avoid a lot of pitfalls if you keep your eyes and ears peeled.
Hamzah Adil is a digital marketing executive with a real knack for consuming content on social media. With a background in computer science, he’s also able to keep up with the latest developments in tech as well. He’s currently associated with a startup that has developed live chat app for websites called SwiftChat. Live chat software allows you to cater to your website visitors in the best way possible.