Websites that mostly want to create a statement need to have a great looking one. The truth is, we no longer live in an era where compelling websites are just good to have – now it is a must-have!
If you own a business and you are not online, your brand does not exist mostly in the most influential groups we have now, the millennials. To take a slice of that pie, you need to level the playing field and start by having your own website.
This is where a luxury web design can help you out as they will be able to focus on the six components of an effective web design:
When you say responsive, the design of your website should work and adapt well regardless of the screen size. This means that your site should be able to operate and be viewed on different devices whether it is your desktop, laptop, tablet or your mobile phone without losing its functionality.
Being able to navigate through a website as easy and fun as it can be are all signs of a great user experience. Knowing how a visitor naturally wants to navigate from page to page without any confusion will allow your visitors to stay longer and complete a purchase.
Does your site allow your guests to picture themselves having what you are selling with them? If you own a hotel, does it allows them to possibly daydream that they are in the room you want them to book? If your site is about home renovation, do you have images of great home renovation projects they can inspiration from? The more your visitors can picture that they can use your products or services, the more likely they will use your services or buy from you.
Ease of Buying
Of course, your agenda every time you have visitors is to create sales. This process should always be easy for them and not provide them with unnecessary pages or else they might not buy at all.
Analyse what makes your brand different. Post regular blog updates or even videos that can add value to website visitors. Did you work on a special project lately that you are proud of? When you constantly update your visitors about the daily life of your business, this adds trust to them and can start a conversation between you and your visitors.
The most successful luxury web design visitors love to stay on are those that allow them to explore. It creates a supposition for what your potential clients will see when they visit your shop or stay on your property.
Marc Mazure is head of a team of highly skilled online marketers, web designers and developers at MLA web designs. Executing the highest standards in design, development & e-commerce solutions that are tailored to consumers’ needs. With years of experience in online marketing & web design, Marc offers a multitude of services with the very highest standards and principles.