Tips to Make Your Magento eCommerce Store Checkout Step Simple
Proper optimization of the E-commerce store is highly crucial for customer engagement and to stay ahead of the competitors. Store owners focus on the visuals, design and website layout, but the important element is the smooth navigation of the checkout process which is important for customer engagement. Whether the shoppers are surfing your website products or at the final stage of buying that is checkout, slow processing is the sale killer. Buyers love exploring fast and simple process, not want to waste time in navigation. They just want to buy a product by a few clicks of the button. So, if you are facing any problem with your E-commerce store checkout process, we have a solution for you to make it optimized. If your store is developed in Magento, then optimizing it will not be a tough job to perform. The optimizing of store requires some efforts and technical skills which is available with expert Magento development company. In this blog, a few important tips are mentioned to help the customers to make a quick buying decision.
- Special Symbol for Important Fields
While gathering data from the customers, it is highly crucial to place a special symbol with the important fields to differentiate from the optional fields. Placing an asterisk symbol is the simplest approach to show that the required field is important to be filled up while others are based on users choice. This approach is time-saving and the buyer completes the checkout process at a faster rate. Magento developers can help you to keep the checkout step clean and smooth. They are experienced professionals having the knowledge to handle complex store with ease.
- Show Right Price
One major reason behind buyers not completing the checkout process is the confusion of experiencing additional cost upon checkout. Make sure the store you own displays right price in the cart by including shipping and other taxes as well. When buyers check the additional cost at checkout, they feel cheated and to offer them proper satisfaction it is important to maintain full transparency.
- Error Popup
When incorrect details are entered by the buyer, the E-commerce store should automatically popup. Instead of mentioning all the errors at the page end in bulk form, an error popup should be immediately sent. To make the buyer satisfied, add some creative notes, instead of daily ones. Make sure the e-store buyers enjoy the checkout process.
When asking for the buyer’s credit and debit card information, make sure all the security levels are shown to them. Make your customers satisfied that they are at a secure place, with the use of 2FA, https and padlocks features. Trust and reliability is a very crucial factor during the online payment. Magento is by default a secure platform but adding an extra layer of security is always important.
- One-Step Checkout
Once the buyer has navigated to the checkout phase, make sure they don’t have any elements for distraction and other unnecessary details. The best way here is to offer one-step checkout to the buyer for order confirmation. This is a game-changing approach. Don’t make the checkout process complicated, make it simple by providing actual information. If complication will be present, the buyer will leave the store without buying the product.
- Run Cart Abandonment Campaigns
Any online store sales are affected by cart abandonment. E-commerce experts have implemented various measures to address shopping cart abandonment like email follow up. Running cart abandonment campaigns is another way to convince the customers to visit the store again and complete their shopping; while, the email must have convincing elements in it. Include these follow-up in the email:
- Offer them a discount
- Offer free shipping
- Send a follow-up email when a customer leaves his cart
- Send email 24 hours later
- Clean Layout
The first impression plays a significant role in the checkout step. Having a clean and smooth checkout step is the first step for a great checkout experience. The simplest approach is to remove every possible distraction that makes your customer flee. For example, eliminating unnecessary links, form elements, and the navigation bar is a perfect approach to keep the customer focused during the checkout process. Another element that influences the customer’s decision to take a step towards payment is the checkout form. A form having minimum fields, the chances are very high the customer will complete the order. Thus, stick to the important fields and save customers’ time. The more fields the customer has to fill, the more they will get irritated. So, make the form filling process a little fast. And always test your forms by filling the input fields, checkout page layout, and buttons.
If your E-commerce store follows the above tips and gets them integrated then the chances of conversion will be very high. To ensure buyers are engaged to contact a reputed Magento development agency, that has proper resources to provide the best solutions. They will build a store having a smooth checkout process. No troubles will be experienced by the buyers during the checkout phase.
If you are looking to grow your online business sales make sure a smooth checkout process is present. The checkout process is the most vital element of customer engagement. The process needs a bit of technical knowledge and tweaking but if done in the right manner the store will become a sale machine. The one-step checkout process is a unique strategy preferred by several marketing experts. The tips mentioned in the blog if followed in the right manner will definitely help in achieving the desired goals.
Elina Reddy is the Sr Magento Developer in Magento Store – Magento 2 Development Services provider worldwide. She has a great experience in Magento and also a passionate blogger in the technology field. She loves to share knowledge and writing about the best practices, tips, tools, trends in web design & development especially in Magento.