Search Engine Optimization (SEO) is a process to maximize the number of visitors to a particular website by making sure that the website ranks high on the results generated by the Google. SEO is basically a game of one-up your opponents. And the best way to attain this kind of competitive dominance is by making yourself aware of the changes that occur in search engines. And keep these changes occurring, you need to be aware of them. These new changes and trades make SEO an interesting process. Following are the SEO trends that are likely to dominate 2017.
The Rise of Accelerated Mobile Pages (AMPs).
One of the SEO trends that will dominate in 2017 is the trend of accelerated mobile pages (AMPs). It is basically known as an open-source protocol that lets all the webmasters create those pages that can be instantly loaded on all kinds of mobile devices, whether they are Android or iOs. The concept is that a plenty of structural changes can help your site load four times faster than the current speed and consume eight times less data than usual. And this idea is already getting a full support of Google. Google has already started favoring those websites that are switching over to AMPs by providing them a small icon (with a lightning bolt to indicate AMP status) and a visibility. It is expected that in 2017, all websites will switch over to AMPs (Accelerated Mobile Pages (AMPs).
The Rise of “Dense” Content.
One of the other SEO trends that will dominate in 2017 includes the rise of dense content. People have become extremely tired of reading the same content on different websites over and over again. Formerly, content marketing efforts were channelized to produce bite-sized content for the people, because people used to love delving into the details, but now things have changed. People, these days, prefer getting more information within a few words and space. Though there are still long pieces available that cover a topic in a comprehensive manner, but a surge in dense content that focuses mainly on providing more appealing content in the smallest possible space. It is expected than in 2017, there will be a rise in the dense content.
Machine Learning Will Change the Way the Algorithm Works.
One of the other SEO trends that will dominate in 2017 includes algorithmic machine learning. Algorithmic machine learning means the ability of a machine to continuously update itself without getting limited by the manual support of a man to make updates. Since the release of Google RankBrain last year, the door to the algorithmic machine learning has been opened. The extension of Google Hummingbird, a mobile marketing strategy, has made itself able to learn how users phrase their conversational queries so that it can update its algorithm automatically with respect to those queries. Now it is expected that in the coming years, Google will start releasing more machine learning updates as the years go by, especially in the areas of marketing automation and data interpretation.
Let’s see what more trends 2017 brings in the upcoming years!
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