Auditing Citations And Other Dental SEO Guidelines To Follow
Just like all other dental practices, you too may have invested a lot in SEO, but if you want to get the best results and a high yield out of it, you will need to audit your site from time to time as well. This will ensure that you know about how exactly your website is performing and the tweaks that you need to do, if any, for enhancing the outcome.
Ideally, such an SEO audit of your website should be the first step to ensure that your Dental SEO Marketing efforts are not going in vain. This will help in ways more than one, including setting your goals. There are a few key metrics that you should look for that matter, such as:
- The present website traffic numbers
- The domain authority
- The type of inbound links and its performance
- The outbound links to include and
- The site loading speed.
You will get a large number and variety of paid as well as free tools for conducting such an audit, which will eventually boost your dental SEO. You will know the crawler results as well as the areas that need any improvements.
The essential guidelines
When it comes to SEO, all of them are not the same. It all depends on the type of business the SEO is done for. A few businesses may need to increase their customer base, whether it is national or international. When it comes to dental SEO, you must focus more locally. This means that:
- You will need to focus more on your potential patients and
- You make your SEO efforts more target-specific.
This is because most of the patients look for a dentist in their area. They base their search and selection on a few specific parameters such as:
- Dentists or dental practices that have a strong web presence and authority and
- The positive reviews and customer testimonials.
However, their primary selection criterion is on the listings to see which dental practice show up high on the first page of the search results; therefore, make sure that you:
- Evaluate local directory listings
- Use Google AdWords wisely
- Use social media and
- Have a mobile-optimized website.
It is local SEO that will help you to focus only on the most relevant communities that are nearest to you.
Citations in online directories
Lastly, but most importantly, you will need to get your dental website listed in top quality online directories, as many as possible. However, make sure that you work on it gradually because too many citations at a time will make your site look suspicious and therefore, may harm your SEO and your online visibility.
There are a few specific types of online directories for dentists that you must get enlisted. These include but are not limited to:
- Dentist Directory
- American Dental Association or ADA
- Super Dentists and
- Every Dentist.
You will also be better off if you check websites of state-wide and local dental associations when you look for such directories. This will improve your dental SEO campaign.