Online selling from an eCommerce store is going to give you more sales than if you were starting an in-store business.
There are so many advantages that we thought we would write a dedicated article to explain why online selling needs to become a priority for your business.
The benefits of an eCommerce store are as follows:
They Are Easy To Set Up
Creating a traditional retail store requires a lot of time and effort. You need to find the right space for your store and with that comes to rent, bills, etc. That’s even before making products available to the customers.
eCommerce is different. You can set up your store in minutes and have your inventory available for sale quickly.
You can set up a store on already established marketplaces, such as Amazon or eBay, or create your own styled store and brand through platforms like Shopify.
Selling online means you can set up from anywhere and take control of your store. All you need is an internet connection and you’re ready to go.
You Can Be Niche Specific
Selling a niche product in a niche market is a lot tougher to do outside of eCommerce. Rarely will you find a seller or store that will give you exactly what you’re looking for.
However, because the internet gives users access to your store all over the globe, you will able to sell niche products without too much trouble.
If the demand is there, people will buy from you. The same cannot be said in regular retail where a store can easily close because of lack of demand.
From a store point of view, this also allows you to add some personality to your store. You can base it all around that specific niche to create the ultimate online experience for your customers. T
This presents itself with retargeting advertising so customers who have added an item to their cart but forget about it can quickly go back and complete the purchase.
Access To A Wider Market
This was briefly touched on in the previous advantage. Because you will be selling online, you will be able to reach customers that span far wider than your local area.
Regular selling requires a customer to physically walk into a store. If your target audience cannot make it, you are losing sales. This is what makes eCommerce selling so powerful. Customers can buy from your store from any place in the world at any time.
But it’s not just a locational advantage that comes with online selling.
If you decide to set up a store on marketplaces like Amazon or eBay, you can sell your own site to reach new customers.
Online selling is by far the best way to access a wider market.
eCommerce stores have a much bigger advantage of brand exposure compared to regular retail. Being online allows customers to discover your brand at a much quicker rate.
eCommerce Can Be Scaled Effectively
Online selling makes it simple to determine which of your products are selling the best. Managing stock levels of these popular items is essential to your store growing. eCommerce stores make this simple.
It’s easy to increase your budget for paid advertising campaigns without needing to worry about increased demand for your products or services. Brick and mortar stores need to acquire more space to accommodate new stock, which means more time spent acquiring the space and tying up contracts. eCommerce stores do not have this issue.
As part of scaling the business, online stores have the option to make use of automation. If we were to stick with the inventory management theme, an automatic replenishing system can be put in place to ensure stock levels never fall below a certain threshold.
Also, there are plenty of marketing and SEO strategies that eCommerce stores can take advantage of to scale. For example, when selling in a specific niche, you can create your products and content based around keywords. Keyword tracking will keep these items high in the search results.
It’s Easier To Turn Visitors Into Sales
Selling online allows you to create content that will help you convert a visitor into a sale. More specifically, it’s much easier to produce high quality, informative content.
For your own site, writing blog posts or creating videos that help the customer understand how to solve a problem is invaluable. You will create a better customer experience and become an authoritative figure, which is vitally important in the sales game.
Plus, walking into a brick and mortar store can sometimes be a pain. You may be forced into a conversation with a member of staff. eCommerce stores give you that space you need to enjoy the experience.
Using Amazon can also help. By optimizing your product listing based on Amazon marketing techniques, you can make the item a lot more appealing to the customer and turn it into a sale. This can include writing about its key features and customers will benefit from using this product. It is a lot more difficult to do this in regular retail.
Online Selling Helps Increase Brand Awareness
This follows on nicely from the previous two points.
Many customers like to do research before buying a product. What better way is there for buyers to browse a product or store than from the comfort of their own home? Online research is going to be their first port of call.
On Amazon in particular, the higher you are in the search results, the bigger the chance that you get a sale because your brand is exposed to more customers.