Building Websites and Stores
We know it takes more than a pretty home page to launch a successful site. We emphasize planning, research, and critical analysis. And once it’s launched we work with you to develop the content, optimize the site and convert the traffic to paying customers.
- Build – Whether you have a small or large business, we design scalable digital solutions for small catalogs or thousands of products. If you are looking for Digital Marketing solutions that are easy to manage and have superb functionality, look no further because we’ve got you covered.
- Grow – Inbound Marketing & Communication Strategies are about filling the funnel – driving traffic to your site. You have spent the time and money to build a great site, now we want to tell the world to come to visit. How do we engage your target audience? Are they on Facebook? Are they tweeting? Or are we talking a good old newsletter? Sometimes, we don’t know. So we try different tactics and we measure the response. We call this A/B testing. The focus of the Growth Effort is helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics.
- Convert – You’ve built the site, launched the store and have plenty of visitors – but no sales. How do you convert your visitors into customers?
Understanding eCommerce, with offices in Barcelona and Berlin, has developed quality websites since 2003, also providing content management solutions, Facebook branding, and SEO/SEM services.
For those clients who wish to update their website content themselves, we can develop their websites on a Content Management System (“CMS”), leveraging open-source CMS platforms such as WordPress, Drupal or, Joomla. Utilizing the user-friendly Web-based dashboard, these clients can make changes to their content themselves and leverage Understanding eCommerce for the more advanced designs.
In this day and age, sending content to your webmaster and waiting for them to get around to it is unacceptable. We are tweeting, updating Facebook, building Google+ pages – so why should it take two weeks for you to update your website? Our websites offer a simple dashboard allowing you to update content if you can cut and paste. Click a button and you can add an image or upload a new video. And of course, in line with Web 2.0, everything integrates with your social media platforms.
Many folks believe that you can build it and they will come – we know better and so should you. Many of our clients come to us with really pretty sites and no traffic. And even worse – no sales. We understand that your site needs to be attractive and informative – but it is a tool, not the end goal. We work with our clients to understand why are they building sites – increase sales, increase visibility – we help craft a Call to Action and ultimately we measure. We measure everything. It’s the only way we know if it’s working. In technical terms what is your ROI – Return on Investment.
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