eCommerce industry has taken the world by storm! Growing steadily year after year in breadths and lengths, it has surprised us a lot in many ways. It is growing at a blink and you will miss its pace. If reports are to be believed, India’s eCommerce market is likely to touch USD 33 billion in the financial year 2017. Further, according to the reports of ASSOCHAM- Forrester study, the online sales in India are expected to hit USD 120 billion by 2020. The best is yet to come! eCommerce industry is growing at beyond belief rates in India and is anticipated to account for 1.61% of the global GDP by 2018. The projections seem to be very promising and this will ultimately contribute to India becoming one of the powerful economies of the world in the years to come.
The emergence of eCommerce has helped people to buy and sell online. Right from buying clothes online to hailing a cab & ordering food and shopping for gold, there is nothing that is not possible in just a few clicks. On one side, there is an amazing number of ways to purchase things online. On the other side, many conventional methods of purchasing things are becoming obsolete, the reason being convenience and speed of the online transactions. Owing to an amazing range of products & seamless customer services, online shopping in India has created tons of happy customers across the states. Ecommerce has not only changed the overall shopping behavior of the consumers but has also given birth to various career paths.
Top eCommerce Trends in 2017
The eCommerce market in India is very aggressive. Today, India has become a potential eCommerce market that is giving cut-throat competition to leading markets of US and China. Let us take a glance over the top eCommerce trends in 2017-
Booming Mobile Shopping
With smartphones loaded with the futuristic technology and incredible features, it is like carrying a virtual world in your palms. You can do everything and anything with your amazing handset. With most eCommerce sites getting around two-thirds of the entire traffic from the tier 2 & 3 cities, that is predominantly mobile only, it would be safe to say that mobile shopping would be the hottest eCommerce trends in 2017.
Now, eCommerce is a lot more than just buying and selling online. Talking about current shopping trends, eCommerce stores are committed to offering brilliant shopping experiences. Robust, instinctive interface entwined with technology, quick & easy search for products, secure transactions and more will shape the eCommerce space in the years to come.
Gearing up the Social Selling
Social selling is likely to go a notch higher. With millions of social media users across the nation, more and more online stores intend to promote their brands on popular social media platforms. This will help them in generating a huge amount of social traffic to boost revenues and sales for their web business.
Customer Service will go A Notch Higher
Customer services constitute an essential part of every business. Customer feedback plays a big role in customer retention. Having more robust customer care services will ensure better customer retention and ultimately more sales.
The top eCommerce marketing trends for 2017 includes user-generated content, mobile-friendly website, user experience, omnichannel selling, influencer marketing knowing your audience and content marketing. If you are running an eCommerce website, then, pull up your socks and get set started with the best marketing strategies.
As a matter of fact, the top eCommerce players like Paytm Mall, Flipkart, eBay, Amazon and so on do more than 1 lakh shipments a day to about 25,000 pin codes across India. Phew! The figures are actually mind-blowing. Leading the pack of top eCommerce players in the market, Paytm Mall has come with the best customer care services and amazing product range. Owing to their lucrative Cashback offers and massive discounts, the trend of online shopping has gone to another level. More and people are looking forward to eCommerce platforms to shop for their day to day needs. These companies are giving tough competition to each other by offering customers heavy discounts, money-saving deals, amazing Cashback offers, super sale weekends and much more. Going by the current shopping trends in India, eCommerce sector in the coming years is only going to grow notches higher. With people from all walks of life and age group readily making the use of various eCommerce platforms to fulfill their everyday needs, eCommerce sector is here to stay.
Author Bio: With 6 years of experience, Alisa is professional writer and blogger. She writes on numerous subjects like eCommerce, Online Shopping, Digital marketing, traveling, education and so on. Ap