Even though we live in a digital world, and digital marketing is becoming increasingly more important, there are many traditional or old school marketing tactics that still have value today. While there are some strategies that have become irrelevant and outdated, there are others that can now be used in a modern way to help boost a business or brand.
Events & Trade Shows
Events and trade shows are a great way of engaging with your target demographic and creating brand awareness. Both give you the opportunity to do face-to-face marketing and when it comes to influencing someone’s decision or choice, nothing can compete with an in-person interaction. Events and trade shows mean that potential customers can associate a face, a real person, with your business or brand which has the effect of making it far more memorable. Whether you’re selling a product or a service, a one-on-one conversation with a potential client or customer can mean great success for your company. You can also use this as a platform to do demonstrations that show off your product or service. Having something visual or to touch is important to consider because if a potential customer interacts with your product, it is going to heighten their engagement.
Trade shows, in particular, are great for any type of business, no matter how small, because every stall gets the same amount of exposure. Major trade shows can have a massive amount of attendees and each of these attendees represents a potential customer. You can use the trade show as a means to get new leads and increase your database. If you get the contact details of everybody who visits your booth and your follow-up afterward, your sales could go through the roof.
Running your own events gives you the chance to create an event that is suited to your business or company. For example, if you’re a distributor you may do an event like a food and wine tasting. You are also more in control of the costs.
Word-of-mouth referrals have always been an effective marketing tool because we all trust and value recommendations from people they know. When people are considering buying a certain product or using a certain business, they often want evidence that company has a good reputation and positive reviews. Despite being an old-school marketing technique, you can use word-of-mouth referrals to your advantage and maximize their power in online spaces. Ask satisfied customers for referrals and post them on your website, encourage people to leave Google and Facebook reviews and consider using customer referral programs where existing customers benefit from referring your business to a friend or family member.
A Business Phone Number
In this age of technology, some people think that a separate business number is unnecessary if you already have a mobile phone or think that a large portion of work can be done using online mediums, like email. However, having an established business phone number helps to create a sense of trust with a potential customer. It humanizes your brand and this in itself can be a powerful marketing feature. Phone numbers also act as a call-to-action and give potential customers the opportunity to directly engage in contact with you, rather than just filling out a form. A toll-free number can be a particularly good asset for your business. Toll-free numbers are memorable and affordable and give your customers an easy and efficient way to reach you. Toll-free numbers can also be used to track insights and having this information can allow you to restructure and improve your marketing campaigns.
Free gifts are one of the best ways to make a memorable impression on a current or potential customer. Everybody loves getting something for free and it doesn’t have to cost your company very much. Be creative and inventive in your promotional gifts and make sure that you are giving something out without expecting something back because this helps to build customer trust. Whether you’re at a trade show or hosting an event, make sure you have plenty of pens, USB drives, and other useful items that have your name and logo on the side. The pay off won’t be immediate, but it’ll make you a part of people’s lives, who then may use your services in the future.
Loyalty programs are an old school marketing tactic that remains as effective today as they used to be, especially now that businesses can engage with customers in an integrated and multi-platform manner. Marketing is not just about finding new customers, it’s about keeping existing customers coming back to the business. Loyalty programs that reward customers help to retain those customers who frequently make purchases. Programs may use a point system that incentivizes purchases by offering rewards like discounts, coupons, products, and merchandise. Loyalty programs are a great way of driving sales and encouraging repeat customers.
Old School Marketing Tactics That Are Totally Worth a Shot