In today’s digital world filled with smartphones and tablets, consumers rely on social media to discover new businesses and make purchasing decisions. In fact, 80 percent of consumers expect businesses to be active on social media, which is why your business needs to use social media to nurture the sales funnel.
Social media is a powerful tool for building awareness of your business amongst your target customers. Use social media to create repeat visibility for your business by sharing photos and content about your products. Your social content should include compelling call-to-actions and utilize targeted ads. This will help you get your business in front of the right audience.
Nurturing the Sales Funnel Using Social Media
The next step of the sales funnel for social media is creating interest with your target customers. Boost community engagement by sharing interactive content with your customers and building genuine relationships with them. You can also use tools such as Facebook Insights and Buffer to determine what type of content engages your customers the most.
After you’ve sparked interest with your audience, you need to attract them to your business and boost conversions. Publish content such as webinars, ebooks, and long-form content that your customers will find valuable in and will offer their email in exchange for the content. This is a great way to build email lists and convert visitors into returning customers.
Once you’ve created awareness of your business and increased conversions, you’ll start to experience more sales. Target your new leads with content such as email newsletters and special offers that will turn your visitors into paying customers. As you continue to achieve more sales, you’ll want to focus on customer loyalty and advocacy. Both of these strategies will keep your customers returning to your business and spreading the word about your offering.
Social media is an amazing tool for nurturing the sales funnel. By following these steps, you’ll have the opportunity to create awareness of your business and increase sales. To learn more about social media and how it impacts the sales funnel, check out the infographic below:
This is a guest post by Ivan Serrano, an online entrepreneur who enjoys writing about tech, globalization, and business communications. He prides himself on his love of sharing information with others. Ivan is passionate about what he does, and aims to stimulate conversation with his work.