Mobile-friendly eCommerce with AMP
- eCommerce, Mobile

Mobile-friendly eCommerce with AMP

Mobile-friendly eCommerce with AMP: Know What Google Thinks

The increased use of mobile phones and applications have given a tough time to websites that were previously used extensively by users. Quickly replacing the old concepts with the best and newly developed concepts of technology, mobile applications have taken over the entire world by storm. However, the development of mobile apps requires support from experts and includes many stages that require a business to invest their time and money for developing an app. 

The end results of the increased mobile app development are reflected in the number of mobile apps as there are 2.6 million Android apps on Google Play and 2.2 million on the Apple app store. The competition among mobile apps is cut-throat and the risk of lesser returns on the investment done is higher. Therefore, the alternative to mobile apps is introduced by Google to offer an affordable way of reaching potential customers.

Accelerated Mobile Pages: What Google Intends to Provide

According to Statista, 51.51% of web traffic comes from mobile devices. As the threshold loading speed of a website is recorded as 2 seconds, web pages are required to be faster than ever, otherwise, they will lose their viewers in no time.

As more and more users are moving to mobile phones for accessing and availing most of the services, Google has also been focusing on enhancing the user experience and to cope up with these changing demands, Google introduced the concept of mobile-friendly pages- which insisted on making the web pages mobile-friendly.

And to remove any remaining barriers and unlock excellent user experience on mobile devices, Google has introduced the concept of Accelerated Mobile Pages (AMP) that intends to provide excellent support to enable faster loading of web pages through the developed solution.

Why Ecommerce Businesses Should Switch to AMP?

As stated earlier, AMP aims to provide faster loading experience. To provide excellent user experience to every shopper visiting the online store, it is important to either start providing a dedicated mobile application or you can use AMP to provide excellent user-experience. As Google states that AMP is the best fit for every eCommerce website as it increases the loading speed that can drive increased purchase conversions.

First of all, the page loading speed increases. For your online store that is visited by numerous customers on their mobile phones, this is a big change. They find faster-loading web pages more convenient and it helps drive conversions. Moreover, the layout of your website gets managed using JavaScript and CSS that doesn’t insist on hiring app developers, instead, your web development team can easily help maintain your website.

But Does Google Give Importance to eCommerce AMP?

Leading to the excellent support of AMP in increased lead conversions and excellent loading speed, leading eCommerce stores like eBay have introduced their AMP to provide enhanced user experience and drive their growth. Also, Google themselves consider AMP when it comes to ranking a website in their search results. Want some proof? Read further.

A study supported by Google came to the conclusion that AMP helped the eCommerce stores drive a 20% increase in sales conversions and a 10% increase in the website traffic. Moreover, the implementation of AMP will gain more importance in the coming times as the combination of AMP and PWA (Progressive Web Apps) is delivering amazing results for eCommerce businesses. But when it comes to Google, eCommerce store and AMP gets linked together to offer excellent results.

How Does AMP Work?

AMP works for what it stands for: Accelerated Mobile Pages are optimized for maximizing the page load speed and provide faster browsing support on mobile devices. It mainly uses JavaScript and simple concepts of CSS to optimize the web pages for speed. 

By minimizing the size of all resources (media files, documents and more) present on the page statistically, AMP ensures the loading speed gets increased. It removes the need for recalculations of Styles- faster font loading, prioritizing resource loading and more that ultimately helps in obtaining faster loading and it is impacted by a great extent.

AMP for Ecommerce Stores: Important Points to Consider as Instructed by Google

Google keeps the user experience at priority when it comes to ranking any website in the searches. Here AMP works its best to increase the page load speed and improve user experience, which if any eCommerce store considers to implement in their website can enjoy numerous benefits provided by it.

However, adhering to rules and guidelines of Google is necessary to keep your place intact in the search results. And hence, measures that justify what Google wants the pages powered by AMP to do are essential to keep in mind when designing a page to ensure you achieve excellent results.

  1. Enhanced Browsing Experience

Whenever a potential buyer lends on your eCommerce website, they are either going to visit your home page or any of the product category pages at first. Therefore, these pages must be created using AMP to provide faster loading speed. The increased speed of your home page and product categories helps users move to their desired products faster and helps enhance user experience.

  1. Attractive Product Page

Once the user arrives at the page of the product they want to buy, the presentation starts making a difference. A messed up design and especially the slow loading speed of the page can discourage users and they may leave the website instantaneously. Therefore, it becomes important to design the product page excellently to keep users’ interest intact. And AMP can provide great support through its excellent CSS and JavaScript usage to make your product page attractive. 

  1. Transition to HTML Must be Seamless

As soon as the customer clicks on “buy”, the transition from AMP pages to HTML is executed. Now, this process must not expose the downside as the transition must be smooth to provide a consistent user experience. And here a PWA can work wonders. If an eCommerce website is PWA, this transition becomes much smoother to execute and it provides an excellent experience.

  1. Smart Caching

When analyzing your website to inspect incoming traffic and conversions, it is important to understand the concept of smart caching. AMP includes the smart caching feature that helps your website load instantly- on user devices who have previously been on it. Not only it provides extended support but it helps manage the website performance.

Conclusion

Implementation of modern technology trends can surely support increased profits and drive business growth. Ecommerce and AMP togetherly can provide benefits to businesses. An online store implementing the best AMP practices and enabling enhanced user experience can achieve success in the competitive world of today. 

The importance of obtaining a mobile-friendly website has increased and the measures that help to perform it in the best way possible are given utmost priority. To increase your sales conversion and attract more buyers to the eCommerce website, the implementation of AMP and PWA in any eCommerce website can increase their ability to serve a wide variety of audiences efficiently.


Author Bio

Deep is an aspiring entrepreneur and blogger having led 75+ startups on the right path with their information-admiring content. He crafts content on topics including on-demand services, an app like uber, finances, technology trends and many more.

Mobile-friendly eCommerce with AMP

Putting the Pieces Together – Build, Grow, Convert

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.