Mobile Applications and their Positive Impact on Small Businesses
Mobile apps are extremely common with users nowadays. People who use Smart phones, Tablets or a music Player for that matter, come across Mobile apps every day. They find their purpose in many fields right from morning till night. Mobile apps are used for Online shopping, to buy food, to pay a bill, to book a cab and it serves several other objectives.
By implementing these apps in an efficient way, small businesses can really make an impact in the industry. To promote their business and to scale new heights in terms of growth and stature, a company must generate a mobile app.
Things to ponder before creating an app
However, before designing an app, a company or a firm has to assimilate the complete mechanism of that application. Meticulous planning and vision is mandatory to succeed in any business. This holds true in this case too. The app has to be set up based on whom it decides to target. The key is to maintain a good bonding with the customers by engaging them relentlessly with inventive updates.
Why there is an increase in demand for Mobile apps?
More and more users have started to use mobile phones as a medium to use the Internet. This has further increased the demand of these mobile apps. A Survey in America highlights the growing trend of people using smart phones. It reveals that the majority of the young people check their mobile phones once in an hour. This tendency of people has paved the way for the Mobile apps.
The Role of Mobile apps in assisting small Businesses
This is the ideal time for Small business firms to develop a Mobile app as most of the business owners are still not aware of their value. Therefore, a company that seizes this moment by taking advantage of the situation will most probably be a notch higher than the other ones.
Originality plays a key role
The originality of the apps is very important. Numerous apps are predicted to make an entry into the market in the years to come. This gives a lot of options for the consumers to make a choice. Therefore, if a small business organization can come out with a unique app, then there is perfectly no doubt that the consumer will download them on their cell phones. Apps are the ideal platform for a small business to improve their credibility and reputation.
In what way Mobile apps can nourish the small businesses
Mobile apps help to expand our reach in the market thereby promoting sales and growth. The probability of a Small business that has a mobile app, to succeed is 90 percentage more than the one without the application. There are a lot of benefits of these apps and some of them are listed below.
Helps to build relationship with the customer
Business Owners can have a direct contact with the user. They can send information regarding the updates in their business and this facilitates the user to make a choice instantly. These mobile apps help to notify the customers about any discounts and offers. It also allows the Small businesses to feed new information on the Internet, including the Social Networking sites. This builds a good solid relationship between the consumers and the owners.
A Company can also honor the regular customers who are loyal by giving gifts and rewards. This is not only a business tactic, but it also makes the customers feel elated. Conduct a survey and find out the thing they want to receive as a reward.
Small business firms must design their apps in a smart manner. For instance, the company or the store can offer them a coupon on their birthdays and special occasions. Any feature like this can be included in the app depending on the need of the hour. By adopting this smart and clever policy, small businesses can inherit a great harvest.
Enables focusing on a particular group of people
The progress in technology assists the Small Businesses to target the users based on a particular location. It also allows them to focus on users who are very close to the stores. If the Geolocation technology is added to the Mobile application, then distinct offers can be sent to consumers near the business area.
A Well designed app can boost the SEO
Only if the application is Unique and mobile friendly, the search engine will accept it. Keyword research needs to be done to ensure good SERP ratings. But, importance must be given to the functions of the application and the users to whom the app is targeted, rather than just stuffing keywords to get good ratings. This methodology of concentrating more on keywords than content will surely backfire. Flexibility is the prominent aspect of a good mobile app.
If all the basic rules set by the search engine are followed, then the mobile apps can generate online traffic. If the app is user-friendly and does not overwhelm the consumer at first sight, then it is bound to attract more and more traffic. Thus Small businesses can be hugely benefitted from having a good mobile-friendly app.
Mobile apps support the small businesses to acquire a Brand Name
It is very easy to create a reverberation in the society by using the mobile apps. They have many features that permit to spread the information from one place to another place. For example, by using the Share button, messages can be shared through email and social media websites.
This increases the popularity of the app and slowly it becomes a social sensation. Thus a brand name can be established and sales can definitely thrive under this name for a fixed point of time without any issues.
Mobile apps bolster card transaction
The money transaction is quite easy and less time consuming. The transactions can be done directly either from a mobile phone or from a Tablet. For example, square is one such mobile payment platform that allows the usage of Credit cards/Debit cards. Some of the existing business apps are Slack, Pocket and Wunderlist.
Slack is a mobile friendly application which supports effective communication. This app assists the company in allocating and prioritizing the projects. Slack can be used not only by any business firm irrespective of their size. This app helps the user to upload images, videos and also invite them to write their comments.
Pocket is an application that allows the user to bookmark all forms of content. It is a user-friendly app and is available in Android as well as in iPhone. This app helps the user to save the article and enables them to read them at a later time. This is one of the most used applications which is extensively used when there is no Internet connection.
Mobile apps have become an integral part of our life. More than the tool, it is more important on whose hands it is. Likewise, Mobile apps serve innumerable purposes, but only effective and appropriate handling of those apps would result in satisfaction and success in the long run. This philosophy holds good for small business companies and also the consumers.
Author Bio: Anand Rajendran is the CEO and co-founder of Jeato a company that provides mobile app development services with a team of professionals. Being a tech- savvy, his main objective is to create Android and Ios apps with the latest applications. Jeato is a software platform mainly designed for launching an app with Airbnb and uber cloning script.