Top 10 Tips to Develop a Mobile App for eCommerce to Boost Your Profit
With the dawn of the mobile era, the web war is over because the mobile apps have proven track record of closing the deals faster as opposed to mobile websites. It’s a sign, the Ecommerce stores are left with no option other than complementing the store with a unique mobile application.
Image source: www.wittysparks.com
If you have already taken the step of moving beyond responsive eCommerce store, it’s a wise choice to stay synced with modern customers, increase the conversion rate, boost profit margin, and gain a competitive edge.
However, increasing the user outreach and converting the users with a simple mobile app doesn’t work because the sea of apps is already there to give them a sizeable competition. Despite having several apps offering the same products in a similar market, your app can carve a distinctive niche if it’s capable of engaging the users in the crucial moments. It’s the user experience that differentiates an app from bad, mediocre, good, and excellent.
The UX must be engineered not just in UI designing, while during product strategy creation as well so that at every point the user should feel like- “Yes, it’s exactly what I am expecting,” and the user interaction get improved. There are a couple of tips and tactics that should be applied to Mcommerce app as it goes on the project floor.
Let’s dive in!
- Engineer a well-thought and well-structured design
As the users land on the app, it’s app design that can make them stay on the app and explore further or shut it down right away. The user interface must be designed wearing the user’s lens to wow the users.
The designers should take it seriously as they are having limited real estate to experiment with and show their creativity. Don’t overwhelm the users with buttons, labels, images, and animations in excess. Just keep the important content and minimum design elements on the interface to avoid clutter.
- Keep the onboarding simple
Mandating the users to complete the registration before browsing creates friction in the user’s journey at the very beginning. It must be avoided. The users can be prompted after a while to complete the registration as per their wish, the option of guest checkout can be offered, or social login can be facilitated that allow the users to move forward in a happy state of mood.
- Performance matters a ton
The app is killing the audience itself when it takes more than 5 seconds to load. The users favor the apps that load entire content quickly, be it text or image, and don’t require them to wait for anything. Optimize the mobile app for the loading speed, else the users start looking for an alternative.
- Make the waiting interested
Sometimes, the app gets frozen, the multiple steps are involved in a process, or the loading speed is poor, it results in confusion, frustration, and even make the users leave the app. Showing a loading spinner, a progress bar, or animated waiting indicator showcase the users that something is happening and keep them glued to the app.
- Navigation should be easy and simple
Navigation is the basic structure of the app that lets users easily discover store offerings. It must be optimized for mobile screens due to space constraints. The menu should not be extended beyond subcategories, product’s name should be limited to a word or two, and priority levels can be set based on the frequent usage.
- Seamless checkout
Most of the carts are abandoned at checkout page due to long forms, limited payment options, and several steps and actions involved, which makes checkout complex and deters the users to not move ahead. That’s where converting the checkout into step-by-step checkout flow (Personal-address-payment-review) and providing the wide range of payment options lets the users make the order at the flick of a switch.
- Wishlist option is a must-have
Before zeroing down the choice to one or multiple products, the users like to look at the variety of choices that doesn’t mean they necessarily buy all the items. Also, they may be browsing the store with empty pockets and have plans to buy when they have sufficient funds. Here, offering the wishlist option will be a great help as they can comfortably select the product and later, buy the products anytime.
- Enhance UX with emerging technology
In the overcrowded market, the new Mcommerce app can be easily lost. That’s where making it unique with advanced technology is all-important. For instance, the leading players such as IKEA, Sophora, and Loreal have already incorporated virtual trial through augmented reality. Experiment with the technology to build new use cases that deliver an outstanding experience and consequently, draw in more users.
- Personalize the user journey
In addition to customer feedback, Google analytics reveal important findings such as what user likes, dislikes, or what need to improve at every user’s touchpoint in the real-time. Connecting the dots, the data holds greater potential that can be used to provide customized recommendations to the users at every step of the way. The tailored notifications deliver an individualized experience which never let the users look to the competition.
A single breach can put all the user’s crucial data at stake and repairing the business image costs a ton to the store. Make certain the mobile store remain threat-proof by complementing the transactions encryption with a high level of data security.
If you Develop an eCommerce app, you are just half-way and Mcommerce app development finish the journey. The story is not over. With big fishes are already in the pond, the small start-ups with ordinary app risk dying an early death. When you teamed up with a mobile app development company ensure they consider aforementioned tips to breathe a new life into the app that differentiates it in the crowd and uplifts the number of leads down the sales funnel and ROI.
Patel Nasrullah Co-founder Peerbits, one of the leading Mobile application development company USA, in 2011 which provides Blockchain app development services. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with learned concentration on entrepreneurship and business