When someone says “millennial,” what do you think of? First of all, you probably think of younger people—those in college or just out of school and beginning their workplace journey. Both of those descriptors would be correct. Millennials are those born roughly between 1980 and 2000, making them about 18 to mid-30s. Their age and their potential buying and influencing power are just two of the reasons why marketers are keenly interested in millennials. They need to understand this group in order to be able to message to them and reach them in ways that they’ll positively respond.
That means, of course, acknowledging life experiences, such as their exposure to diversity. This generation knows a lot of people from a lot of different backgrounds, and that’s something they’re comfortable with. What else do marketers need to know to craft messages that reach them? This graphic from Salesforce.com explains it.