Introductions matter, as any job candidate (or job interviewer), can tell you. That first impression, that notice to the world about who you are and what you stand for—it’s something that you can almost never shake.
So what, then, do you do if you’re a new company—especially a startup who may have an unusual story to begin with? How do you increase the chatter and enthusiasm about your business beyond the small circle of friends, family, and investors? How do you make your startup a solid business?
That introduction plan matters. For example, what you’re looking to do is not so much find the people who may be excited about your product. You want to find people who don’t even know that they need your product. That’s why key influencers who can help move your potential market are important.
What else can you do to generate startup buzz? This graphic can help.
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