Search Engine Optimization is a very complex science. Google alone has more than two hundred factors in its algorithm and these factors are constantly changed, updated and removed. So to stay ahead of others in SEO we have a compiled a list of latest trends which are gaining momentum in SEO and will prove quite helpful to you. Marketers and SEO Company are already following these trends.
- HTTPS Is Gaining Huge Popularity.
HTTPs is nothing but a secure version of HTTP which means that you are connected to the website via a safe connection. To have an HTTPs website all you need to do is obtain an SSL (Secure Socket Layer) certificate which will make the data secure and encrypted. According to Google, HTTPs is very important since Google is fully committed to safeguarding its user’s data and therefore these changes are also evident in Search Engine Results Page (SERP). Also, the Google Chrome browser displays a warning sign when visiting a site which is not HTTPs. This will prohibit users from browsing such websites.
- More and More Features Are Being Added To SERP
Gone are the days when having a #1 organic rating meant guaranteed way to increase your website traffic. Now a day’s searcher’s attention is being stolen by increased SERP features. A SERP (Search Engine Results Page) feature is basically additional details atop the usual SEO title. SERP features include image results, google maps, and related queries. It is up to Google to decide which featured snippet will be displayed on the results page. Google decides it based on the query and the structure of the content. Therefore, SEO Company is increasingly making the content more structured and more focused and directed.
- Voice Search Is Becoming Quite Popular.
According to Google, as of now an estimate of 55% of the teens and 40% of the adults get their work through voice search daily. It is also estimated that by 2020 almost 50% of the searches will be made by Voice commands. The rise will continue to grow and it is inevitable. Voice search has actually made the task much sharper instead of writing a full-length query in the search box, giving voice commands is pretty easy. Also, multitasking has influenced the voice search to a great extent as people can now directly search for something on Google while doing other works on their smartphones.
- Mobile Compatibility Is The Real Deal
As of now, more than 50% of the searches are done through smartphones and as these smartphones become cheaper and popular the trend is set to increase. Mobile searches have become such a big issue that now while ranking websites their mobile compatibility is also given adequate importance. Google has also introduced AMP (Accelerated Mobile Pages). These pages are specifically designed for blog posts and articles and enable super-fast loading of these pages just on a click. Along with giving a better experience to its readers it also improves the SEO of the websites.
SEO trends are evolving continuously with time as more and more advancement is achieved new features and designs are added to Google Search Results Pages so that the customer and user experience is enhanced and greatly increased.
Author Bio: James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.