Unless you have been living in a cave for the last decade, you will probably have noticed that tech has come on in leaps and bounds. From the first introduction of mobile phones, we have seen huge advances with each new model that arrives on the shelves. Who would have thought twenty years ago that we would think nothing of ordering our grocery shop with one click and get it delivered straight to our door?
We live in a world where we expect things to happen quickly and mobile technology is one of the main enablers of these changes in our lifestyles. We now even have smart appliances; we can turn our heating on or off from our phones whilst away from the house and much more. Who knows where we will be in ten years from now but what we have available today is going to feel like dated technology.
So as we have been adapting to the new possibilities that come our way, there has been a big impact on businesses too. Businesses who maybe relied on the location of their shop to attract business or people that used the Yellow Pages to advertise will have had to rethink their marketing plans to match the current consumer behavior.
The below infographic created by Top10 Website Hosting shows that over 55% of internet traffic is now through people using mobile devices, so it is vital that businesses have this at the forefront of their marketing plans. And part of this is to have responsive websites that cater for the needs of mobile and tablet users. Without a responsive website, users will get frustrated and annoyed at the experience and will usually leave the website. In fact, 52% of users say that a bad mobile experience makes them less likely to engage with a company.
Embedded from Top 10 Website Hosting