Those are huge numbers. And no matter who your audience is — age, gender, occupation, anything — you’ll be sure to reach them through Instagram.
If you’re selling a product or providing a service, it’s likely that both of those do more than just one thing. Take something ordinary like a kitchen utensil: A spatula doesn’t just stir, it also scrapes and scoops and smooths out the surface of items to be baked or cooked.
So now imagine that you wanted to share the potential of your product or service via a visual social media post. If you were using Instagram in the past, you’d be limited. You’d have to show one action, then the next, then the next, and so on—meaning that your viewers might lose a post or two as they’re scrolling through their feeds.
But the relatively new functionality of Instagram—the multi-image posting—has removed that hurdle to content marketing and storytelling. Now users can group up to 10 images and videos into a single post. What potential does this hold for your efforts? Read on to find out.
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