E-commerce has advanced in recent years with online becoming marketplace of diversity and substance. Choosing a logo for ecommerce its similar to the needs of any business however selecting something which will look great on your website specifically, will set you apart from other competitors out there.
Ecommerce Logo Design Tips
The power of ecommerce is incredible and nowadays whether you have a team of 10 or 100, small brands can match the success in sales as a bigger store can. Remember your logo is the face of your brand and it even more vital for an ecommerce business to have a professional logo design as it helps build a trust factor between customer and brand.
Your logo should represent your brand in a big way, on your website, on your social media and on all of your promotional materials. Taking tips from the big players in ecommerce is the first step for many, look at eBay and Google for example.
Colour and Ecommerce Logos
How important is colour in ecommerce logo design? Firstly, let’s have a look at some wider statistics for colour and logos:
- 33% of the top brand’s logos use the colour blue.
- 29% of the top brand’s logos use the colour red.
- 28% of the top brand’s logos use black or grayscale colours.
What about multi coloured logos? Business Logo Design Company Repeat Logo have highlighted the importance of colour in EBay’s design “EBay uses multiple colours to signify that they sell a wide range of products”. In recent years eBay have changed their logo design to a more minimalist feel, but have kept its original principles of colour and diversity.
EBay’s original logo design was created by Elissa Davis who at the time was a designer for CKS Partners in California. Elissa wanted the logo to be eye catching and a feature that would really drive customers in, speaking to Creative Review Elissa said:
“I loved the colours of the Apple logo and the fun movement of the Twister game and somehow that gave me the idea of eBay. The overlapping colours were designed to convey the sense of community on eBay.”
Symbolic Ecommerce Logo Designs
After the millennium, Amazon introduced their logo design, the logo style they are still using today. Amazon’s logo was shortened to just the ecommerce sites web address which was places on a white background with a yellow arrow sitting underneath the text. Pretty simple, right?
Although this design is fairly basic, it has a lot of depth! The arrow underneath the website points from the A to the Z in the word Amazon. This symbolises Amazon’s diverse selling structure and how customer can shop for almost anything on the site.
This logo represents Amazon as a one stop shop for ecommerce selling and after designing the arrow logo, the company seen an opportunity for a rebrand. The arrow soon became known as a “smile”. Turner Duckworth designed the logo and saw possibilities of being featured on their packaging, the designers then set up a pitch with Amazon’s directors:
“We couldn’t resist showing them some packaging ideas, and a number of them required a little bit of extra cost. Immediately he wrote those off saying, ‘I’m not spending any more money on packaging.’ And then I remember saying to him, ‘How about if we could make a million good impressions for your brand a week without spending an extra dime?’”
By transplanting the Amazon smile beneath the logo on every delivery package that the organisation shipped it meant that the brand became more visible to consumers. During the rebrand Amazon were shipping about one million boxes per week, nowadays that number has risen to about 23 million per week giving the organisation 23 million free advertisements via their own packaging supplies.
Technical Logo Tips
Getting the technical elements of your logo design is also extremely important for representing your brand online. Of course you will be displaying your logo on your website so have a think about how it should look it you were a customer.
When designing your logo make sure you are using vector images. These images are designed used scales to ensure your logo doesn’t pixelate. Olympus Press state that you logo should have “crisp edges”. If you are using vector images it means that your logo will stay looking professional.
Make sure you create your logo in a range of sizes and keep it consistent throughout your site. The three most important sizes your logo should come in are:
- Header Logo (350px X 99px)
- Favicon (16px X 16px)
- Store Icon (30px X 30X)
This is the same when you are thinking about a print medium for receipts, business cards or envelopes, ensure that you have a version which works with any medium.
Logo Design Inspiration
If you are designing an ecommerce logo for the first time or changing you to suit an ecommerce platform, it would be advised to contact a company logo designer. They will take all of your logo design needs into consideration and it means that you can concentrate on your business rather than design. Remember your company logo is one of the first things your customer will see, what does yours say about your business?