Eight Ways You Can Greatly Increase Your Digital Marketing Campaign Results
Many new, online entrepreneurs jump on the digital marketing bandwagon with the wrong idea. They think that driving tons of traffic to their web application will automatically lead to customer acquisition; however, digital marketing is not just about getting millions of visitors to a website. It’s more about converting visitors into customers. If you can find a way to convert web traffic into customers, then even with a few hundred visitors per day, your campaign will yield higher profits as opposed to sites with thousands of visitors with low conversion rates.
Once you have developed strategies to help increase your conversion rates, you can then concentrate your efforts on increasing traffic to your website through techniques such as viral marketing. This is an excellent approach to conversion, especially for small business marketing. For small businesses with tight budgets, investing in traffic early on may deplete their marketing budgets before they even get results. If you work on ways to increase your conversion rates, your small businesses will not only enjoy instant profits, but they can also secure an avenue for more marketing revenue.
Here are eight ways you can increase your digital marketing campaign results, even when you are on a limited budget.
Improve Your Website Load Speed
Most website owners slow down the loading speed of their sites with heavy graphics, multiple plugins, and videos. These elements can help capture the attention of visitors and improve their experience when they get to the site, but the majority of internet users expect pages to load within two seconds. Potential customers tend to abandon pages that do not load quickly. Always remember that elements that degrade your page’s loading speed can ruin even the best marketing strategies.
A competent digital marketing manager will tell you that the first step in a successful marketing campaign is improving page-loading speeds. With improved load speeds, your site will not hemorrhage crucial traffic that can be converted into customers.
Concentrate on Long-Term Value
Instead of focusing on one-off campaigns that solve short-term problems, you should focus on long-term strategies when making digital marketing decisions. That means you should not spend all your effort on social media marketing just because everyone else is doing it, too.
It is imperative to make decisions based on a critical evaluation of resources and opportunities. Some businesses benefit from social media marketing while others stand to realize better results from online ad buying.
Optimize Desktop and Mobile Marketing
Marketers often forget to optimize campaigns for both mobile and desktop customers. While the typical website visitor of yesteryear used a desktop to browse the internet, more and more internet users access the internet primarily on mobile devices. It would do your campaign a lot of good to make sure that both desktop and mobile users can access your site.
Focus on the Customer Experience
The most important part of your digital marketing campaign is the customer experience. The customer experience may not be completely apparent during a digital marketing overview, but it quickly becomes clear if many customers drop off halfway through the sales process. The best way to make sure a positive customer experience is by having a responsive and helpful customer support staff that guides potential customers through the sales process.
Offer Valuable Content for Free
One of the oldest and the most effective digital marketing strategies is to give valuable content to potential clients free of charge. In fact, sharing high-value content is one of the cheapest ways to engage in digital marketing. You will need to research what your customers want and then spend considerable time developing content, but the payoff is well worth the effort, because, by offering valuable content, you will start a rich and rewarding relationship with your customers, and you will increase the liveliness of your content being shared across multiple social media platforms.
Make sign-up and Order Forms Visible
The prominence of sign-up and order forms goes a long way toward increasing conversion rates. Prominently display your sign-up forms and make sure that they ask for the most pertinent information for your campaign. Research shows that prominently displayed order forms lead to better conversion rates. That means your order form should not be cluttered by other website elements.
Target the Right Geo-Locations
Laser targeting your preferred customers and their geo-location drive up conversion rates. If you run a business pertinent to a particular location, then make sure your campaign is optimized for that location. Geo-location might mean that you get decreased web traffic, but you are guaranteed to get better conversion rates. Through geo-location targeting, search engines and social media platforms are more likely to display your business to potential customers in the targeted city, county, state, etc.
Geo-targeting also involves customizing content on the website to suit the preferred location. That means you should make sure that the content on your website is accessible in the native language of the people in your area.
Get Social Proof
Social proof goes a long way toward increasing trust. If you can infuse social proof in your marketing campaign, you stand a greater chance of getting better conversion rates. Some of the social proof you may want to incorporate into your campaign includes customer reviews, social media comments about your business, and your business rating from a reputable source, such as the Better Business Bureau. Doing these things can help you to build a trust-based relationship with your clients right off the bat.
Walter Hurley works as a content marketer for EduBirdie. He helps to develop content strategies that revolve around sharing useful information with potential customers on social media and various online platforms. When he is not working, Walter enjoys hiking and taking road trips across Canada. He lives in Montreal, where he volunteers at a local homeless shelter.