Website performance is the most important part of creating a successful website. For instance, did you know that more than 25% of users would leave the page if it takes over four seconds to load? Furthermore, just a one second delay can decrease the page views while increasing your bounce rate. And a delay of two seconds can increase your bounce rates! All of these factors would result in user dissatisfaction, and if you’re a business, to increased abandonment rates for your shopping carts.
Most users would want the speedy experience in both mobile and PC, so your website must be mobile-friendly and responsive. And because mobile users are now making up over 50% of web traffic, it’s crucial to improve your website’s mobile-friendliness when optimizing your website.
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These are not just for websites like WordPress, but they are time-tested and true for all websites. A speedy website would equal to profit!
Improving your website performance impacts revenue, usability, and your site reputation, as well as your SEO and conversion rates.
You might be worried about how difficult it can be to improve your website! But fear not: There are quite a few tricks to follow that doesn’t involve having to spend a ton of money or effort.
You don’t need to spend a ton of money and time trying to improve your website. Here are 13 tips to follow:
- Cache Pages
WordPress uses PHP to generate pages, which are requested from users on your website. This involves using PHO codes and running queries to your database for gathering page data before it serves to the user and the website. The process can be quite slow but with page caching systems, you’ll be able to store the page which was generated by PHP as a static file to easily access it. Cached pages will be served in less than a second, compared to longer wait times. This won’t only offer better user experiences but it also helps free up resources for your server to handle more requests.
- Running Site Speed Diagnosis
The best way to help improve your sure performance is to test the front-end site speed with any reputable tool. Through using these tests, you’ll be able to know what steps you need to take for optimizing your website and not just any generic advice. You can check tools like GTMetrix or Page Performance for key insights!
- Compressing Images
A common area websites need to improve on would be oversized images for better site speed. Did you know that images can account for up to 60% of your website’s total load time? This means that the user’s web browser will need to work harder so it can download large images. By compressing your website’s images, you’ll be able to increase front-end speed. You can use plug-ins to help you out or to optimize images locally before you upload them.
One step to follow for front-end optimization is through limiting the number of files your users’ web browsers need to download when showing your website. The fewer styles and script, the fewer connections users will need to view the page. Minifying assets will also reduce the number of bytes a browser requires to download and store, which results in faster loading experiences.
- Using a Responsive Theme
There are a ton of themes to choose from, which aren’t only beautiful but also free and mobile-compatible! Since websites like WordPress can now manage mobile aspects, you are now able to find a responsive theme that helps with user experiences, which will also build trust among visitors and have better loading time.
- Optimizing Your Database
Your database will feed content, user information, and settings to your website, which would feed to its users and visitors. Keeping the site clean is the best way to help make the information run quickly and smoothly. Reduce your database bloat through cleaning out pages and posts.
- Go Headless
- Delete Ay Unused Items
It’s good practice to audit your plugins, themes, and the content on your site, deprecating items that aren’t used. Even themes and plugins can add to the bulk of your website content being loaded. Also, take note that when you remove posts and pages, add a redirect link so users can find them easily.
- Remove or Limit Comments
A common cause of website bloating is due to a ton of spam comments. Bots ad spammers can hit a website hard, commenting hundreds of times on your website! What you can do is to turn off comments or limit it to real customers by having a captcha form, which deters fake users and bots. You can also consider showing less than ten comments at a time to lessen load time.
- Lazy-Load Long Pages
Lazy-loading means waiting until one scrolls down to the page to load content lower down. So for example, if you have a products page, you will be able to limit the content that loads initially through lazy-loading it. You can use plug-ins which can easily lazy-load your content.
Wrapping It Up
And there you have it! Through better page loading and user experiences, you won’t have to worry about your bounce rates increasing. With these small yet significant changes, your users will have a better experience and will want to continue to visit your website for the long-term.
I hope that this article on improving your website helped you become more knowledgeable about what you can do for better traffic and SEO. So don’t wait any longer and try any of these tips today!
If you have any questions or would like to share your expert SEO tips, then comment below. I would love to hear what you have to think.