Best Tips To Improve Conversion Rates With a Better UX Design
There have been tremendous changes in digital marketing approaches due to escalating technological advancements. One of such changes includes CRO, i.e. conversion rate optimization, which allows webmasters to tackle the right strategies to improve their website conversion rates. There are dozens of factors, which determine the overall user-engagement of your site. The user interface is one of the key factors, which has a direct impact on the look and feel of your site. A well-designed website with excellent look and feel is great from the user-engagement perspective, but if it fails to convert the users into customers, then the design is worthless. This is where an effective user experience plays a role in making the site’s UI worthwhile and improve conversion rate. You can hire a web developer and designer to build a website with a perfect UI/UX.
The relation between UX and conversion
User experience or simply UX is what and how a user feels while interacting with a service, product, software, website, mobile or web application. For a website, UX results in terms of the interaction of a user with website elements like content, design, and architecture. User experience entails user interactions with all the elements of website design. Thus, UX has a considerable impact on the conversion rate of your site.
Tips to build better UX for improving conversion
The UX of your site defines the emotions and attitude of the users towards your site. A great UX design builds a positive attitude among the users regarding your site and improves brand perception. It also helps obtain the trust of users, which improves your credibility in search engines. Following are some tips on how a better UX can improve the conversion.
Simplicity is important in your web design as no one likes to interact with websites that do have an enthralling effect, but has very poor user interaction. The simple design enables online visitors to easily access varied functionalities when performing activities like ordering a product, searching for useful information, making online payments, and reaching website admin via contact forms. Try not to make website design too complex and focus on creating simple processes to boost your conversion. Build a proper content layout for better readability which makes your site easy to interact. Choose and hire a web developer for creating a simple and highly interactive site.
Include contact details
Eliminating redundant things and inclusion of a reliable way to let your patrons contact you is a good practice for building great website UX. You can provide contact information such as phone number, fax, email, and physical address of your office. It is an effective practice to add the contact information at the footer of your site. Adding a chatting tool is the icing on the cake that enhances the user experience. By adding such a chatting tool, you can enable the users to contact anytime if there are some immediate queries. Hire the best PHP development company to develop the right website that contains necessary elements and has a perfect UI/UX design.
Improve page load time
Page load time is crucial for effective UX. If a website page loads very slowly, the users won’t be able to use the site and leave it at once. Apart from this, page load speed also affects the ranking of your website along with the usability of the site. Eventually, it results in decreasing conversions. You can scale up your conversion by reducing the page load time. It will help you increase your conversions.
Put proper and great content
Some of the traits of a bad UX include missing files, misspellings, or inappropriate sentences that lead to negativity about your site. It causes a negative view of your site for potential customers, which results in business failures and disappointment. A poor UX design can cause great misery for your business and might spoil your brand image. Even in many cases, visitors never revisit the website. Thus, the first impression of your site is the last impression in the online arena. You can compel people to visit your site and impress them only with great content that enhances the site’s user experience.
Eliminate broken links
Today, every user has fed-up with the 404 error pages. This type of errors makes the users frustrated and make them feel helpless. Broken links are one of the major roadblocks for conversion that compel the visitors to leave your site at once and move to the competitors’ site. Hence, you must ensure to incorporate varied tools into your site to remove the 404 error and retain the visitors. For instance, you can incorporate a search tool on 404 error pages along with useful links or add information to contact you.
If you are in online business, you understand the importance of a good website as it is the face of the company and brand in this field. While a great website can help you obtain a large number of potential customers, a poor website can spoil your brand. The UI/UX of a website are the important factors that determine whether the users will like to visit your site or go to your competitors. Only a good UI is not enough, you must also take care of the UX of your site. Always choose the best PHP development company or any other website development agency to build a best-in-class website. You can hire web developer and have a custom website built as per your specifications. Moreover, you should never take the power of a good UX for granted. Follow the best practices to build an excellent UX to improve the conversion.
David Mayer is a senior web developer at CSSChopper, which is a leading web design and development company. He is associated with the company for over a decade. The company has great UI/UX professionals. David is passionate about web development and he also loves to create quality write-ups on his area of interest. He likes to write informative and quality content for his audience in his free times. Through his quality blogs and articles, he aims to educate, inform and familiarize his audience with the new tactics and technologies arriving in the field of web design and development.