Making a name for your e-commerce business can be challenging but thanks to different social media platforms, building brand awareness today is quite easy. You do not have to be an expert at using social media for your business to succeed.
All you have to do is gain useful knowledge about your target audience and reach out to them through all the right platforms. If you want to see your e-commerce business thrive, you better start using the tips given in this post. But first, let’s understand why social media plays a significant role in the success of an e-commerce platform.
Why Social Media?
Social media provides businesses with the chance to increase traffic to their website and grow the number of conversions they witness. Different businesses make use of visual content to attract numerous customers. To become fully aware of just how important social media is for an e-commerce business, here are some stats:
- Out of all the online and offline purchases made in the year 2015, Facebook influenced 52% of them.
- Stores that use social media in their marketing strategy and maintain a strong presence get 32% higher sales on average when compared to stores that do not follow the same route.
- 48% of people living in the United States have interacted with a brand or company on social media.
- In the U.S, 84% of shoppers visit at least one social media platform before they decide to purchase.
When you study such staggering statistics, you realize how much of an impact social media has on driving e-commerce sales. Thus, if you aren’t using social media for your advantage yet, you must start doing it now.
Tips for Making Use of Social Media
Knowing how to use different social media platforms is also something that people sometimes take years to learn. However, here are some tips that will get you started and help you generate immediate results:
Create Meaningful Relationships
Your followers choose to get associated with your brand because they feel positive about it. To maintain this perception, you must continue to share valuable content with them. Merely, making a Facebook page and making sure it is updated, isn’t going to do the trick.
You must find out what your customers want and how to serve them better. Make sure to respond to all feedback and queries shared on these platforms. Remember that you are there to form long-term relationships and not just temporary ones.
To make the customers want to stay connected to your brand, you must offer a lot of incentives.
Frequent promotions and discounts for your followers is a great way to maintain the level of interest that the customers have for your business. Not only that, but you can also attract the attention of other customers as well through such efforts.
Synchronize Your Marketing Efforts
You can integrate your social media presence into your website as well. Blogs on your e-commerce website can help you achieve this. When you do this, you do not only give customers a complete experience but also increase traffic to your website significantly.
Use Content Strategy
Valuable content is the secret to the success of any business on social media. Visual content is thought to be extremely useful in driving sales. Content with a visual appeal has a likelihood of being shared on social media 4 times more than any other type. This is why many e-commerce businesses use YouTube to inform the audience of their products and services. However, when you use visual content, it is crucial that you do so in a professional manner. High-quality visuals can attract the attention of any visitor, and a YouTube channel can keep them connected to your business at all times.
Use the Right Platforms
Knowing which platforms your target audience uses are vital to the success of your marketing efforts. One statistic revealed that out of all the e-commerce purchases that initiated through the use of social media, 85% are from Facebook alone. Also, Facebook is known to have a conversion rate of 1.85% which is the highest when compared to that of other platforms.
Now that you have understood the significance of using social media for your e-commerce business, it is time to plan your marketing strategy. Doing ample research about the likes and dislikes of your target audience will help you reach out to them in an effective manner.