- Social Media

How to Use Social Media for Launching a New Product

Create a Buzz by Launching your New Product on Social Media

Billions and billions of people are falling back on social media in their day-to-day lives for various activities. Social media is the new generation knowledge center and the buzz that it has created on people’s minds is impeccable. Around 3.196 billion people use social media on the planet Earth as of 2018, which has seen an upward rise since 2017 by 13 %. With access to such a huge number of audience, marketing through social media has become the undeniable tool for business strategy.

Why Use Social Media for New Product Launch?

With social media advertising revenue growing 10.5 % annually, it has been estimated to be up to $51.3 billion for this year. Owing to such rapid growth in social media advertising, branding becomes a very favourable scenario in the social circuit. But it should be kept in mind that not only is the exposure of social media guiding various business sectors to rely more upon using social media for its marketing and product launches, but there are also few other reasons as follows:

Brand Visibility

Increasing and widespread exposure of new products in social media has led to a reliability on social networking platforms. When a new product is launched, branding becomes really essential and creating and awareness for the product can be done in the best possible way only through social media.

Customer Loyalty

Even well before a new product is launched, building up a strong customer base is very important for any product or company. Only through sturdy loyal following if audiences can a product be more successfully established in the market.

Generation of Leads

It is always more easier to generate leads through social media for a new product by building an interest in the brand through various types of advertising and marketing strategies. The best way companies and brands using is through a giveaway.

Giveaway is the new marketing technique in which companies give their new launching product to the people at free of cost. So, here are 2 major benefits to the company, the 1st is people will come to know that a new product is going to launch soon and the 2nd one is people use their product and share their opinions.

So, nowadays giveaways are becoming more and more popular to market the new products. There are so many influencers, marketers, bloggers or YouTubers who promote the product.

How to Use Social Media for Launching a New Product

If you do not want to restrict yourself by investing in pay per click advertisements and launching a press release for your new product, then the best way to launch your product is through social media marketing. To know how to launch a new product on social media you need to follow a step by step guide and know certain specific tricks and we are here to enlighten you with a few of them:

Start Early

To get hold of a good amount of target audience and acquire traction, set up a proper landing page and build up the suspense to your customers without giving away too much information.

You can share this landing page to your email subscribers too. You main focus would be creating an attractive landing page  that attracts more user or customers. So that they click on it and learn more about your new launching product. People love creative and unique things. So, make it more creative!

But make sure don’t put every single information or features or description of your product. Don’t be a spoilsport!

Incorporate Creativity

Add a challenge or other promotional offers just to boost up the traffic for your product. This will engage more audience to participate and they will get more involved with the product as well.

Go for a Countdown

A countdown is a great medium to build more interest about any product or specific content. It is intriguing and actually attracts more attention. Just think about the new year’s countdown. How we all are waiting for 12:00! And the last 10 seconds are like most awaited moments of the life. When DJ starts the countdown, people started more attention and excited about the new year.

Exactly the same thing we should do to engage and attract more users or customers to our new product. Last 10 days or 1 week would be the best time for this. You should create social media campaigns and email marketing campaigns to remind your customers that we are going to launch our new product soon.

Produce Behind-The-Scene Videos

It is a very innovative and unconventional method of doing things before you launch a new product in social media. It actually helps to keep the audience interests’ in line with the product values.

Get it Right in All Important Social Networking Sites

When building a profile for the company or the new product make sure the following information are all available in the respective social media sites:

Facebook

  1. About Us page
  2. Location with a map
  3. All contact information, including email and phone numbers
  4. Site link

Instagram

  1. Site link
  2. Branded hashtags in the bio
  3. Contact information
  4. Location
  5. A brief bio

Pinterest

  1. Site link
  2. Brand description
  3. Store location

Twitter

  1. Site link
  2. City location
  3. Brief brand description

Choose the right Hashtag

In order to really be a part of the social media craze and become viral or make your product viral, you need to create the most suitable and perfect hashtag which would attract more target audience.

Keep Yourself Updated on Social Media

In order to create the best views for your new product launch, you need to be always active on social media just like the other millions of users to spread your reach. Regular posts and updates are essential.

Involve Bloggers and Influencers

To create hype about your new product launch, you need to collaborate with bloggers and other such influencers of the internet to spread a word about your new product in blogs and other websites and create backlinks

Plan and set up and Event Date

A pre-launch event is a must as well as setting up a proper time table via social media build ups is absolutely a necessary prerequisite to a successful media launch for a new product. Make sure it is done flawlessly.

Don’t forget that it is not only about the built up on social media but about the final day of launch as well. Keep taking more and more pictures and updating your launch party live on the social media as well because this is where it all begins!


Author Bio:

My name is Lokesh Aryan, Founder & CEO of Lokesh Aryan Digital. I’m a Professional Blogger, Influencer, and Author of On-Page SEO – Everything You Need to Know. I write a content regarding Digital Marketing on my blog. My blog generates 10,000 visitors per month. I’ve more than 3000 email newsletter subscribers of my blog. Currently, working as Freelance SEO & Content Writer. I’m Google Analytics Certified and SEMrush SEO Certified and having experience in high competitive niches for B2B and B2C clients. SEO is my core competency and I have a track record of getting clients the results they want. Contact me for more details regarding SEO and Content Writing projects. I like writing, reading novels, playing cricket & volleyball. I love music. I sing and play guitar too.

LinkedIn: https://www.linkedin.com/in/lokesh-aryan-18609854/

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