In 2011, Snapchat was launched, and since then, it has shown an incredibly rapid growth. At present, this social platform takes the online world by storm and plans to develop its own e-commerce platform.
Basically, Snapchat is a social media platform where users can share raw or embellished photos, videos, and messages known as Snaps to others. But, what makes Snapchat different from other social platforms is that everything is temporary.
Every Snap can be shared, but rarely saved. They only last anytime between one to ten seconds. Once it gets viewed, the Snap will disappear forever. However, a Story, which is a collection of Snaps, can be re-watched within 24 hours after posted.
The Snapchat application promotes in the moment or real-time interactions and connections between people.
How to Reap Snapchat’s Promising Benefits to E-Commerce
The Snapchat app by the numbers
According to Snapchat’s internal data, there are more than 60% of U.S. smartphone users aged 13 to 34 that are Snapchatters. If reaching out to 13 to 34-year-olds is your goal, Snapchat is the best social platform to invest in. 13 to 34-year-olds love Snapchat because of three factors:
- Perspective. Snaps provide users and their friends a more personal avenue to show how they see the world.
- Real-time stories. Snapchat stories are raw, updated in real-time, and can only be viewed within 24 hours.
- Self-expression. Through snaps, users can show the world who they are in the exact moment.
Although Snapchat’s majority of viewers come from the younger generation, there 12% of 35 to 54-year-olds and 2% of 55+-year-olds that are also Snapchatters. In fact, every single day, there is a total of more than 7 billion views on Snapchat. And, there are nearly 100 million active Snapchatters that use the application every day.
he figures above show how Snapchat’s huge population can bring your brand or business a huge audience that can turn into potential customers.
Snapchat’s e-commerce move
Earlier this week, Joanna Coles, Cosmopolitan’s Editor-in-Chief and one of Snapchat’s board of directors, revealed at a Re/code conference that mobile shopping and e-commerce are coming to Snapchat. Recently, Snapchat worked with Hearst to create Sweet, a Snapchat channel that will be morphed into an e-commerce platform at some point.